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Digital Gatherings: Reinventing Fundraising in 2021

Digital Gatherings Summit

Is your ministry wondering how to reach and motivate benefactors in the midst of the shutdowns?

We have been watching the landscape of fundraising at all sorts of Catholic organizations this year to see what is working.

And we have found one strategy that is standing out above the rest.



Reinventing Fundraising in 2021

Without a doubt, one of the most effective ways to engage supporters and generate funds in the midst of Covid is with a digital event, such as a “virtual gala.”

A year ago the typical donor would not have considered engaging with an organization through virtual events, but now they are EXPECTING to do so.

That's why 2021 is the year to rally your supporters with a virtual event, though it isn't as simple as just turning on a camera phone and recording.



Bringing in the Experts

Our mission at Petrus is to help as many Catholic organizations as possible to succeed with fundraising.

With that in mind, we are bringing together professionals from a variety of organizations who have done the trial and error to learn what makes virtual events successful.

These experts will tell you what did and did not work for their virtual events, so that you don’t have to reinvent the wheel to produce an effective virtual event for your organization.

They will provide you with a step-by-step game plan for preparing your own virtual event.

Please join us in January for the Petrus Virtual Summit

“Digital Gatherings: Reinventing Fundraising in 2021”

What: Presentations and live Q&A with Catholic professionals who have held successful virtual fundraising events

Date: Wednesday, January 13, 2021

Time: 11:00am – 5:30pm eastern

Where: Online, through the Whova app or website, on a computer or phone near you

Cost: FREE



On this free training you will learn:

  • A step-by-step process for setting up a virtual event, based on what other ministries have found to be successful
  • A simple breakdown of the technology needed for a virtual event
  • How to plan an engaging program so that viewers stick around
  • How to make an effective ask so that the momentum of the program leads benefactors to engage and invest in your organization
  • Advice on how to apply best practices in fundraising to the unique needs of YOUR ministry with a FREE one hour, 1-on-1 consulting session with a Petrus consultant



Speakers Include:
  • Scott Friend from the Diocese of Little Rock explaining how to engage your audience.
  • Liz Schriner from Franciscan University of Steubenville on how to make an effective ask for support at a virtual event.
  • Linda Domeyer from SLU High School in St. Louis on the activities and platforms you can use to augment the ask and raise the most money with your event.
  • Joe Bakken from the Thomas More Newman Center at Minnesota State University-Mankato on the technology needed to make your event successful


"These unusual times have created challenges in our development work, but like all challenges, there is always an opportunity within. This year the challenge we faced was how to change course on our annual gala and turn it into a digital event. We raised more money than we did the previous two years.  I look forward to going deeper on this topic at the Digital Summit this January as we go Under the Hood, and discuss how technology can be a tool to create a very successful event!"

- Joe Bakken -



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