Want to see better results from your fundraising efforts? 

Don’t just send mass emails, reach out one-to-one.

Yes, mass communication can raise awareness, but if you really want a prospect to RSVP, donate, or sign up, there’s no substitute for a personal message. 

Phone calls, texts, ema...

Let's Discuss the Importance of Fundraising Events.

Most fundraisers realize that events are a key component in a well-rounded development program. 

However, not all events should include an ask for financial support. 

Your nonprofit’s development event calendar should reflect the sam...

By Mary Walker, Petrus Blog Contributor

When we think of fundraising events, we may picture galas with sponsorships, lots of guests, food, drink, auctions, and entertainment. 

Smaller events are a way to raise funds that let you connect with benefactors at a personal level. These events ar...

 By Mary P. Walker, Petrus Blog Contributor & Local Charity Board Member

Over the last eight months, special event fundraising has morphed from live gatherings to cyberspace experiences. During this time, I have “attended” a number of virtual events, watched others on YouTube to learn, and was ...

108 Hours...

No, this isn’t an intro to how I got stuck hiking in a Utah canyon, rather, it’s about Petrus that went from 12 hours of digital content to 108 hours’ worth of Zoom calls in 3.5 months because of a worldwide pandemic!

So what else could you do in 108 hours??

• Drive coast to coast 2.
...