CAPITAL CAMPAIGN SERVICES
When your organization or ministry is in need of a major expansion or overhaul, where will you turn for leadership and direction to fundraise? Petrus Development has experience planning and executing capital campaigns of all sizes and purpose. We would love to help your organization take the step toward a successful campaign.
CAPITAL CAMPAIGN
Let us know a little about your project and needs...
FEASIBILITY & PLANNING STUDY
The first element of a successful Capital Campaign is the Feasibility Study. This is an organized effort to interview donors and prospects to determine their current level of engagement and willingness to support a campaign. Results will help the nonprofit determine whether to proceed with a campaign, how much can be raised and how long the campaign will take. The Feasibility Study is also an excellent early form of cultivation for campaign prospects.
CAMPAIGN COUNSEL SERVICES
What is included when Petrus manages your campaign?
Campaign Management
- Developing a campaign plan with a THEME, specific TIMELINE, organizational STRUCTURE, and finalized CASE FOR SUPPORT based on findings from the feasibility study and in accordance with best practices for similar efforts
- Assistance identifying, recruiting and soliciting a CAMPAIGN STEERING COMMITTEE to spearhead the campaign
- Administrative support with GRANT WRITING, PROSPECT MANAGEMENT, MARKETING & COMMUNICATIONS and PLANNED GIVING
Marketing & Communications
- Development of CAMPAIGN LITERATURE for use during solicitations, including a CASE FOR SUPPORT, PROPOSALS, and PLEDGE FORMS
- Creation of CAMPAIGN VIDEO
- Assessment and recommendations on creation of CAMPAIGN WEBSITE
- Timeline and strategy for broad-based DIRECT MAIL campaign focused on securing campaign pledges
Major Gift Solicitations
- Identification, rating, and screening of LEADERSHIP and MAJOR GIFT prospects
- Engaging existing networks of support to build relationships with NEW PROSPECTS through personal visits and events
- Support with strengthening relationships with key UNIVERSITY and/or DIOCESAN ADMINISTRATORS
- Organizing PERSONAL SOLICITATIONS of gifts at all levels; training staff and volunteer solicitors in effective solicitation techniques and accompanying solicitors in lead gift requests as appropriate
- Design and implementation of a campaign GIFT RECOGNITION PROGRAM
STRATEGIC PARTNERS
Petrus works with leaders in the field to bring together a team of professionals to make your campaign successful.
86 Creative | Branding, Websites & Print
"We move brands forward by first building strong messaging, then a clear brand identity, and finally a cohesive family of effective marketing materials."
Lampstand Story Co. | Videography
"Everyone has a story. How will yours be told?"
Ravela Insights | Analytics & Insights
"Ravela exists to empower nonprofits to understand and make strategic fundraising decisions based on their donor data."
Mary P. Walker | Grant Writing
"Mary approaches grant writing with a strong spirit of collaboration and education. She really takes the time to learn about her clients and understand their needs and opportunities."
St. John Catholic Student Center @ Oklahoma State University
Building Saints for the Kingdom Capital Campaign (video produced by Lampstand Story Co.)
SAMPLE GIFT CHART for $12M CAMPAIGN
| Gift Range | # of Gifts | # of Prospects | Subtotal | Cumulative Total |
| $2,000,000 | 1 | 4 | $2,000,000 | $2,000,000 |
| $1,000,000 | 1 | 4 | $1,000,000 | $3,000,000 |
| $500,000 | 3 | 12 | $1,500,000 | $4,500,000 |
| $250,000 | 6 | 24 | $1,500,000 | $6,000,000 |
| $100,000 | 16 | 64 | $1,600,000 | $7,600,000 |
| $50,000 | 25 | 100 | $1,250,000 | $8,850,000 |
| $25,000 | 60 | 240 | $1,500,000 | $10,350,000 |
| $10,000 | 80 | 320 | $800,000 | $11,150,000 |
| $5,000 | 100 | 400 | $500,000 | $11,650,000 |
| $2,500 | 100 | 400 | $250,000 | $11,900,000 |
| $500 | 200 | 800 | $100,000 | $12,000,000 |
| TOTAL | 592 | 2368 |
"The only group that factored in a "transition period" to help us go from Capital Campaign fundraising to Annual Fund is Petrus Development. It doesn't help you to build an unbelievably beautiful building if you cannot afford to run it well."
Matt Bond | Director of Development
St. John Catholic Student Center at Oklahoma State University
"Capital Campaigns"
Originally presented on June 10, 2020 during the Petrus Virtual Conference
CAPITAL CAMPAIGN
Let us know a little about your project and needs...
