REGISTRATION IS NOW OPEN FOR RAISE23 - Get 15% off now through July 15! | Join us in Louisville, KY June 19-21, 2023!
About Services Annual Manual Education Podcast Blog Jobs Login LETS CONNECT Login

Petrus Blog

Inspire. Educate. Inform.

Become a Petrus Contributor

Monthly Giving Made Easy - An Interview with Erica Waasdorp on the Petrus Development Show

In this episode, Andrew visits with Erica Waasdorp, author of Monthly Giving: The Sleeping Giant and Monthly Giving Made Easy, as well as President and Founder of A Direct Solution. She has been in the monthly giving game for close to 30 years and has tons of expertise in this area. Together they discussed the question about subscriptions versus monthly gifts, six easy steps for launching a program and strategies for how to keep your donors giving for a long, long time.

 


Show Notes

Erica is originally from the Netherlands, speaks 5 languages and is the author of two books, Monthly Giving: The Sleeping Giant and Monthly Giving Made Easy.

 

Background

She is President and Founder of A Direct Solution. Erica started her career in Readers Digest, married an American and moved to United States in 1993. After they moved, she worked for a big animal organization and took on their monthly giving program. 

She later started A Direct Solution and had the idea for her...

Continue Reading...

Blueprint for Development: Annual Fund on the Petrus Development Show

In this episode, the Blueprint for Development series is on it's third installment. Tara and Sarah are back with Annual Funds, also known as an operating budget or director's fund. How can you create a new or sustainable development program that doesn't depend solely on that one event or those 1-2 major donors? Tara and Sarah give some great starting tips on making that change from dependence to sustainable. 

If you missed the first two episodes in this series, you can find them here:

Blueprint for Development: Infrastructure

Blueprint for Development: Communications


Show Notes:

Tara and Sarah are back in this third installment of the "Blueprint for Development" series, discussing Annual Funds, aka operating budget or director's fund. 

This is your general operating funds that come in from donations. Funds that you can generally count on as part of your general budget. 

Due to 2020, there's a need to look more critically at annual funds. Parishes especially have...

Continue Reading...

Virtuous and Responsive Fundraising - An Interview with Gabe Cooper on the Petrus Development Show

In this episode, Andrew visits with Gabe Cooper. Gabe is the Founder of Virtuous, a responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Andrew and Gabe discuss the power of data and automation and how the ultimate goal is to be able to treat every donor as if they were a major gift donor. They also discuss how Virtuous came to be and their thoughts on the Church as a leader of innovation. 


Show Notes:

Welcome to Episode 79 of the Petrus Development Show. As a liberal arts major and a little more of a right brain thinker, I certainly appreciate stories, connections, imagination and things like that more than the analytical aspects of life. I have always said that I am so thankful for the engineers and mathematicians of the world because if I was in charge of building bridges or calculating long formulas or designing computer software, we would all be in big trouble. I kind of feel the...

Continue Reading...

Covid Solutions: Monthly Giving - Interview with Megan O'Brien Crayne on the Petrus Development Show

In this episode, Andrew visits with Megan O'Brien Crayne, Campus Minister at Brown-RISD Catholic Community. In this episode of the "COVID Solutions" series, Andrew and Megan talk about monthly giving and how Megan was able to launch a new donor-matched program for young alumni. They discuss Megan's three-part plan, the hurdles she came up against and how she dealt with them. Through these efforts, they were able to see a large percentage jump in their annual giving.


Show Notes:

Megan O’Brien Crayne is the campus minister at Brown-RISD Catholic Community which serves the students at Brown University and the Rhode Island School of Design. Andrew and Megan met at the Oklahoma Petrus Conference, where Megan learned a ton.

They have started a brand-new monthly giving program during quarantine.

Before this summer they had maybe 15 monthly givers. It began with reaching out to the class of 2019 graduating seniors and they got 11 to sign up.

In June of 2020, Megan decided to revamp...

Continue Reading...

The Summer of Loving Monthly Donors


 By Mary P. Walker, Petrus Blog Contributor & Local Charity Board Member


Where I live, we can now attend Mass in a socially distant way. Attendance is less than half of what used to be “normal.” At the offertory, instead of a pew collection, the priest reminds us to please drop off our donations as we leave. 

 

Right now, pastors and directors of ministry are really loving their monthly donors. THIS summer is the PERFECT time to “share the love” through appeals to grow your base and ask your current monthly donors to prayerfully consider increasing their gifts.

Your benefactors understand that cash flow can be the difference between thriving, surviving, or dying. If they haven’t experienced a loss of income, they know people who have. They’ve seen businesses and nonprofits in their communities struggle and even close their doors. Your benefactors do not want that to happen to your ministry. So—it’s time to share...

Continue Reading...
Close

Stay Connected with News and Updates!