By Mary Walker, Petrus Blog Contributor
The end of the year, that is.
Did you know that about 1/3 of annual giving happens in December? The time between Thanksgiving and Christmas is a season that encourages generosity. As a result, nonprofits ramp up their “asks.”...
Has your ministry been sending out the same old year-end appeal letter, year after year?
Is your appeal just a shot in the dark? You spend time getting the wording and layout just right, but you don't really know if it is moving the people who read it.
Is your letter even getting read by its...
In this episode, we feature Dr. Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, as he gives his keynote address at the Petrus Development Conference in June. Dr. Sargeant shares his research about donor motivation and identity, and he discusses how we, as...
In this episode, Andrew visits with Juliette Picciano, former director of the Cardinal’s Annual Stewardship Appeal for the Archdiocese of New York and current president of Cathedral High School in New York. (Juliette changed positions between when this podcast was recorded and when it...
By Jamie Cappetta, President, USC Caruso Catholic Center and Petrus Consultant
Like many development professionals, I didn’t start my career aspiring to be a fundraiser, but rather my aspiration was that of a professional baseball player. However, when I did not get drafted my senior...
By Mary Walker, Petrus Blog Contributor
Clarence, the wingless angel: We don’t use money in heaven.
George Bailey: It comes in pretty handy down here, Bub.
From the movie It’s a Wonderful Life.
Note: I am not a lawyer, and the following is not legal advice—just my...
In this 100th episode, Andrew visits with Bishop David Konderla from the Diocese of Tulsa and Eastern Oklahoma. Andrew met Bishop Konderla when they worked together at St. Mary's Catholic Center in College Station, and the pair discusses the successes of the campus ministry’s...
By Mary Hernandez, Petrus Blog Contributor
Your year-end appeal is about to get to the final proofing stage, and thankfully, there is still time to edit with a critical eye and include your donors as a key player in your messaging.
Your appeal likely includes these elements:
- ...
In this episode, the Blueprint for Development series is on it's third installment. Tara and Sarah are back with Annual Funds, also known as an operating budget or director's fund. How can you create a new or sustainable development program that doesn't depend solely on that one event or those...
In this episode Tara Doyon, Director of Client Services and Sarah Rose, Director of Communications, continue leading us through the Blueprint of Development series. They discuss what your communication efforts look like today and what they can look like in the future once you implement a...
By Sarah Rose, Petrus Consultant
“Intense love does not measure, it just gives.” - St. Teresa of Calcutta
Spring is here! In Texas, that means the bluebonnets are in full bloom. These gorgeous blue flowers bring joy to so many people - including myself!
Growing up, The Legend of...
