MONTHLY GIVING VIRTUAL SUMMIT Nov 4 | Map out your monthly giving!
About Services Annual Manual Education Podcast Blog Jobs Login LETS CONNECT Login

Petrus Blog

Inspire. Educate. Inform.

Become a Petrus Contributor

Blueprint for Development: Annual Fund on the Petrus Development Show

In this episode, the Blueprint for Development series is on it's third installment. Tara and Sarah are back with Annual Funds, also known as an operating budget or director's fund. How can you create a new or sustainable development program that doesn't depend solely on that one event or those 1-2 major donors? Tara and Sarah give some great starting tips on making that change from dependence to sustainable. 

If you missed the first two episodes in this series, you can find them here:

Blueprint for Development: Infrastructure

Blueprint for Development: Communications


Show Notes:

Tara and Sarah are back in this third installment of the "Blueprint for Development" series, discussing Annual Funds, aka operating budget or director's fund. 

This is your general operating funds that come in from donations. Funds that you can generally count on as part of your general budget. 

Due to 2020, there's a need to look more critically at annual funds. Parishes especially have...

Continue Reading...

Blueprint for Development: Communications on the Petrus Development Show

In this episode Tara Doyon, Director of Client Services and Sarah Rose, Director of Communications, continue leading us through the Blueprint of Development series. They discuss what your communication efforts look like today and what they can look like in the future once you implement a sustainable development program at your organization. You don't want to miss out on hearing the great first steps they give on how to begin transforming your messaging to be donor-centric so that you can continue building the Kingdom. 


Show Notes:

What you've seen

What communication materials are being sent out currently? Let's take an audit of your communications efforts. A lot of times it's only the Sunday church bulletin and maybe a website. 

Tara's organization did an in depth audit with an outside consultant close to a decade ago and, while the bulletin was number one, they were able to dissect what it was about the bulletin that made it number one. What was it about this...

Continue Reading...

Legend of the Bluebonnet


By Sarah Rose, Petrus Consultant


“Intense love does not measure, it just gives.” - St. Teresa of Calcutta

Spring is here! In Texas, that means the bluebonnets are in full bloom. These gorgeous blue flowers bring joy to so many people - including myself!

Growing up, The Legend of the Bluebonnet by Tomie dePaola was one of my favorite books. It is the perfect book for any wildflower lover in Texas. Now it is a storytime go-to for my little ones.

Tomie dePaolo recounts the tale of how the beautiful bluebonnet flower came to be. It is a story about a Comanche girl who makes a transformational gift - a gift that not only meets the needs of her community, but also transforms the Texas hill country. 

To view a video of a reading of the book, click here.

The legend takes place during a terrible drought and famine. The Comanche people lament, “Great Spirits, the land is dying! … Tell us what we must do.” As things worsen, the Shaman announces that...

Continue Reading...

One Hundred Percent - An Interview with Bryan Wilburn on the Petrus Development Show

In this episode, Andrew visits with Bryan Wilburn, the Director of Development at the St. Paul Catholic Newman Center at North Dakota State University in Fargo, North Dakota. They discuss how Bryan got his start in development and what they are doing to advance Catholic evangelism on the plains of North Dakota. As well as how being a great development officer can make you a better spouse. We hope that you enjoy the conversation and be sure to stick around for Andrew's three takeaways.


Show Notes:

Background

Bryan is from Montana and went to college in North Dakota. His time there depended his faith. After college, he devoted four years to FOCUS. As for development, he started in development during a college internship. And fundraising for himself for his time in FOCUS. 

He has been back in North Dakota for six years. Fr. Cheney brought him on as a Sustained Giving Officer, helping to build monthly giving partners for the Newman Center. After one year, he became involved...

Continue Reading...

Virtuous and Responsive Fundraising - An Interview with Gabe Cooper on the Petrus Development Show

In this episode, Andrew visits with Gabe Cooper. Gabe is the Founder of Virtuous, a responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Andrew and Gabe discuss the power of data and automation and how the ultimate goal is to be able to treat every donor as if they were a major gift donor. They also discuss how Virtuous came to be and their thoughts on the Church as a leader of innovation. 


Show Notes:

Welcome to Episode 79 of the Petrus Development Show. As a liberal arts major and a little more of a right brain thinker, I certainly appreciate stories, connections, imagination and things like that more than the analytical aspects of life. I have always said that I am so thankful for the engineers and mathematicians of the world because if I was in charge of building bridges or calculating long formulas or designing computer software, we would all be in big trouble. I kind of feel the...

Continue Reading...

Saving Tolkien's House: Project Northmoor - An Interview with Julia Golding on the Petrus Development Show

In this episode, Andrew visits with Julia Golding, successful author with works such as the Cat Royal series and the Companions Quartet. They discuss the project that Julia has launched to purchase Tolkien’s home at 20 Northmoor Road in Oxford and turn it into the first literary center devoted to Tolkien and his works. Project Northmoor, as it is called, kicked off in November 2020, with a goal to raise 4.6 million pounds, or $6 million US dollars to buy the house and convert it into a literary center. Andrew and Julia discuss the project and what she has learned about fundraising through her efforts. It's a fascinating conversation with lessons and parallels to fundraising of all kinds. If you want to learn more about the project or make a donation, you can find more information at www.projectnorthmoor.org. So as they say in the books, let the quest begin.


Show Notes:

There are few literary phrases that are more well known than Middle Earth, Gandolph the Grey,...

Continue Reading...

Making the Transition - An Interview with JoAnn Shull on the Petrus Development Show

In this episode, Andrew visits with JoAnn Shull, Director of Development at St. Thomas More Newman Center at the University of Missouri. In this episode, Andrew and JoAnn discuss making the transition from campus minister to director of development, fundraising and the importance of communication and design work. They also discuss the challenges you can face when you combine family life with working in development, as well as, how to create a tribe that supports you.


Show Notes:

Background

JoAnn Shull worked as the Campus Minister at St. Thomas More Newman Center at University of Missouri for 8 years before transitioning to the role of Director of Development, which she has held for the last 5 years. 

Bringing FOCUS to the campus is what jump started the need for a devoted development position. FOCUS was fantastic, but what comes with the program is more students. More students meant more retreats, more transportation needs, more food...

Continue Reading...

Live Big, Love Bigger: Interview with Kathryn Whitaker on the Petrus Development Show

In this episode, Andrew visits with Kathryn Whitaker: Catholic wife and mother of six, Business Owner, Graphic Designer, Blogger, and Author of Live Big, Love Bigger. Andrew and Kathryn discuss her professional background and her work in graphic design, especially with Catholic non-profits, with great tips, including the importance of cohesiveness in your brand and telling your ministry's story. They also discuss Kathryn's book, an extension of her blog, which sprung from the traumatic birth experience of her fifth child, and led to a more intentional, Christ-centered family life.

 


Show Notes:

Background in Communication, Agriculture, and Construction
 
Met husband at A&M and converted from Evangelical Protestantism. Her husband worked as a stewardship and development director. They developed a passion and love for the Catholic Church and letting people know what beautiful things happen in the Church. In her professional life she learned a lot about design and...
Continue Reading...

Opened Envelopes, Opened Hearts: Interview with Stan Guimont on The Petrus Development Show

In this episode, Andrew speaks with Stan Guimont, Account Manager with Palmer Non-profit Communications, a commercial direct mail provider that works with the general non-profit world. Stan has been an account manager with Palmer since 2005. As an air force veteran, Stan began working in advertising in the mid eighties, then spent some time as a radio account executive. He then worked for a publishing company whose clients were mostly non-profits. Stan has found a fulfilling career with Palmer using his creativity and natural sales ability to help his clients. He demonstrates a deep and genuine care for his clients and their needs and provides a wealth of knowledge about direct mail best practices.



Show Notes:

Stan has been an account manager with Palmer Non-profit Communications since 2005.
 
 
Palmer Non-profit Communications is a commercial direct mail provider that works with the general non-profit world, faith based organizations, etc.
 
 
He does a...
Continue Reading...

Strategies for a "Successful" Appeal

By Mary Langley Hernandez, Executive Director of Advancement, Our Lady of Wisdom Church & Catholic Student Center in Lafayette, Louisiana


A successful appeal can provide an obvious financial benefit to a Catholic student ministry, be an excellent evangelization tool for benefactors and prospects, and educate that same audience on the latest great news about your campus ministry program. Appeals can also be perplexing. We wonder:

  • What will resonate with our audiences?
  • Is it worth the time to segment donors?
  • Should “the ask” be measured, or should we come out swinging for the fences?
  • Finally, is the return on investment of our time and financial resources worthwhile?

To find out, I analyzed three-years of Our Lady of Wisdom Church & Catholic Student Center’s Lenten appeals to see if there was a clear formula for success.

Snapshot of Lenten Appeal Year A, “Confession on a Secular Campus”:

We offer over 8 hours of confession a week and...

Continue Reading...
1 2
Close

Stay Connected with News and Updates!