In this episode, Andrew speaks with Stan Guimont, Account Manager with Palmer Non-profit Communications, a commercial direct mail provider that works with the general non-profit world. Stan has been an account manager with Palmer since 2005. As an air force veteran, Stan began working in advertising in the mid eighties, then spent some time as a radio account executive. He then worked for a publishing company whose clients were mostly non-profits. Stan has found a fulfilling career with Palmer using his creativity and natural sales ability to help his clients. He demonstrates a deep and genuine care for his clients and their needs and provides a wealth of knowledge about direct mail best practices.
By Mary Langley Hernandez, Executive Director of Advancement, Our Lady of Wisdom Church & Catholic Student Center in Lafayette, Louisiana
A successful appeal can provide an obvious financial benefit to a Catholic student ministry, be an excellent evangelization tool for benefactors and prospects, and educate that same audience on the latest great news about your campus ministry program. Appeals can also be perplexing. We wonder:
To find out, I analyzed three-years of Our Lady of Wisdom Church & Catholic Student Center’s Lenten appeals to see if there was a clear formula for success.
Snapshot of Lenten Appeal Year A, “Confession on a Secular Campus”:
We offer over 8 hours of confession a week and...
By Andrew Robison, President of Petrus Development
This post was originally written for the CCMA (Catholic Campus Ministry Association) Fundraising Focus Newsletter.
People sometimes come to me and ask if it’s worth it for their organization to start fundraising. It seems like a fairly straightforward question that would solicit a straightforward answer from me, but I understand why people would ask the question. It’s not so much a question of “Should my organization have more money for our ministry?” That one is pretty obvious. I believe that most people asking that question are really asking “What will the return on investment be if we start fundraising?” In order to answer that, the Petrus team has put together a list of ten “returns” that come as a result of “investing in development.”
"In a conference, what I'm really looking for is the practical TOOLS on how to do your job well and the MOTIVATION to go out and be ready to get back to work. I've gotten both of those things from Petrus. I'm really excited to get back home and HUSTLE and really put my all into it."