A successful appeal can provide an obvious financial benefit to a Catholic nonprofit, be an excellent evangelization tool for benefactors and prospects, and educate that same audience on the latest great news about your organization.

Appeals can also be perplexing. We wonder:

• What will resonate
...

By Andrew Robison, President of Petrus Development

This post was originally written for the CCMA (Catholic Campus Ministry Association) Fundraising Focus Newsletter.

People often ask if it’s worth starting a fundraising program for their Catholic ministry. While the question seems straightforw...