In this episode, we feature Jacob Laskowski, founder and creative director of 86, and we present his recent keynote address from the Petrus Development Conference in June. Jacob shares his experience in brand development and storytelling, and he highlights ways that professional fundraisers can use the essential elements of brand management to draw donors closer to their organization’s mission and subsequently raise more money for their ministry.
Jacob Laskowski comes to the Petrus Development Conference to share his experience in brand development and storytelling. After winning a 2nd grade art contest, Jacob leaned into his enjoyment of art, grew his talent, and eventually realized he could use his art skills as a career. After working as a FOCUS missionary and as FOCUS’s creative director, Jacob founded 86, a firm that helps organizations and ministries with their messaging, brand identities, and marketing...
In this episode, we feature Dr. Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, as he gives his keynote address at the Petrus Development Conference in June. Dr. Sargeant shares his research about donor motivation and identity, and he discusses how we, as development professionals, can use his findings to increase giving to our parishes and ministries.
Dr. Adrian Sargeant comes to the Petrus Development Conference to share his experience in harnessing the power of donor motivation and identity in fundraising. Dr. Sargeant has significant experience teaching about philanthropy and fundraising, and he has authored several fundraising books including Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value.
Dr. Sargeant explains the donor motivation research he conducted with NPR. By changing the scripts NPR team members used with...
In this episode, Andrew visits with Justin DeMoss of Your Philanthropic Advisor, a seasoned fundraising professional, entrepreneur, and adjunct professor at Oklahoma City University. During this conversation, Andrew and Justin discuss the need for nonprofit organizations to be innovative and build trust with their donors and their community. They also discuss strategies for creating an organizational culture that embraces innovation and takes risks.
Justin entered the world of nonprofit fundraising when he was a FOCUS missionary raising support for his annual salary.
While studying to receive his M.A in Philanthropy and Development, Justin learned the value of mentorship and networking. He also studied ways that the nonprofit sector could learn from the sales and marketing techniques and the innovation of for-profit businesses.
Innovation and Change
Justin highlights the urgent need for nonprofit...
In this episode, Andrew visits with Rob Kaczmark, Executive Director and Co-Founder of Spirit Juice Studio. Spirit Juice is a firm dedicated to producing video content for Catholic ministries and nonprofits. During this conversation, Andrew and Rob were able to talk about trends in video, strategies for how to utilize video in fundraising and some of his favorite projects over the past 15 years.
Rob is a cradle Catholic, who grew up in Chicago. He started Spirit Juice 15 years ago and it developed out of his work with the Church.
Spirit Juice Studio
"Spirit Juice Studios is an award-winning, Chicago-based creative production firm specializing in the transformative power of high quality visual media merged with the ever ancient, ever new beauty of Catholicism. Through the collaborative efforts of those involved with Spirit Juice Studios, the Gospel is delivered by means of a strong visual design aesthetic, coupled with the paramount components...
In this episode Tara Doyon, Director of Client Services and Sarah Rose, Director of Communications, continue leading us through the Blueprint of Development series. They discuss what your communication efforts look like today and what they can look like in the future once you implement a sustainable development program at your organization. You don't want to miss out on hearing the great first steps they give on how to begin transforming your messaging to be donor-centric so that you can continue building the Kingdom.
What you've seen
What communication materials are being sent out currently? Let's take an audit of your communications efforts. A lot of times it's only the Sunday church bulletin and maybe a website.
Tara's organization did an in depth audit with an outside consultant close to a decade ago and, while the bulletin was number one, they were able to dissect what it was about the bulletin that made it number one. What was it about this...
In this episode, Andrew visits with Jason Shanks, President of Our Sunday Visitor Institute. Andrew and Jason discuss his personal and professional background and the path that brought him to Our Sunday Visitor. They also discuss how OSV is taking steps to bring innovation and growth into fundraising. They discuss the OSV Challenge and the new ideas that are coming from the endeavor.
Andrew and Jason met in Ohio years ago when, for them, fundraising started with bingo!
Jason is a convert to the Catholic Church. He went to Miami University in Oxford, Ohio where he studied Education and Political Science. He converted from Campus Crusade for Christ in college to Catholicism and attended RCIA after graduation.
He taught High School history for three years and became involved in youth ministry, even starting a youth summer camp.
After teaching he attended The Josephinum Seminary for 1 year while discerning the priesthood. After leaving seminary he completed...
In this episode, Andrew visits with Kathryn Whitaker: Catholic wife and mother of six, Business Owner, Graphic Designer, Blogger, and Author of Live Big, Love Bigger. Andrew and Kathryn discuss her professional background and her work in graphic design, especially with Catholic non-profits, with great tips, including the importance of cohesiveness in your brand and telling your ministry's story. They also discuss Kathryn's book, an extension of her blog, which sprung from the traumatic birth experience of her fifth child, and led to a more intentional, Christ-centered family life.
In this episode Andrew visits with Chris Hanzeli about two of his different roles in development and his masters research. Executive Director of Institutional Advancement for the Western Dominican Province, Chris Hanzeli has a Masters of Philanthropy and Development through St. Mary’s University in Winona, Minnesota. His masters research, entitled, Lessons from online consumer behavior: How non profit organizations can enhance trust-building strategies for online donors, explores how non-profits can utilize the example of online retailers to establish trust with potential online donors.
Graduate of University of Washington in Seattle. Bachelors in Speech Communications. Didn’t know what development/fundraising was. After graduation, worked in politics, then in a start up company, but that wasn’t successful. Unemployed and his wife was expecting. Dominicans called and asked if he wanted to be the development director at the campus ministry at...
Kate Sell, Founder and Managing Partner, Mission Advancement Partners
In this episode, Andrew visits with Kate Sell, founder and Managing Partner of Mission Advancement Partners. MAP is a collaborative team of individuals who work with Catholic parishes, dioceses and ministries to help them look at their own organizational strengths and weaknesses and develop short- and long-term strategies to better fulfill their mission. In this conversation they discuss how the vision, the team and fundraising go hand in hand to help an organization grow.
Jacob Laskowski, Founder and CEO, 86 Creative
In this episode, Andrew visits with Jacob Laskowski, founder and CEO of 86 Creative, a full service marketing and design firm that’s worked with some of the most well known organizations currently serving the Catholic Church. In this conversation, they dive into the principles of design and marketing that most directly affect a charity’s ability to fundraise and discuss how organizations can best position themselves to clearly explain their mission and vision.