In this episode Tara Doyon, Director of Client Services and Sarah Rose, Director of Communications, continue leading us through the Blueprint of Development series. They discuss what your communication efforts look like today and what they can look like in the future once you implement a sustainable development program at your organization. You don't want to miss out on hearing the great first steps they give on how to begin transforming your messaging to be donor-centric so that you can continue building the Kingdom.
What you've seen
What communication materials are being sent out currently? Let's take an audit of your communications efforts. A lot of times it's only the Sunday church bulletin and maybe a website.
Tara's organization did an in depth audit with an outside consultant close to a decade ago and, while the bulletin was number one, they were able to dissect what it was about the bulletin that made it number one. What was it about this...
In this episode, Andrew visits with Jason Shanks, President of Our Sunday Visitor Institute. Andrew and Jason discuss his personal and professional background and the path that brought him to Our Sunday Visitor. They also discuss how OSV is taking steps to bring innovation and growth into fundraising. They discuss the OSV Challenge and the new ideas that are coming from the endeavor.
Andrew and Jason met in Ohio years ago when, for them, fundraising started with bingo!
Jason is a convert to the Catholic Church. He went to Miami University in Oxford, Ohio where he studied Education and Political Science. He converted from Campus Crusade for Christ in college to Catholicism and attended RCIA after graduation.
He taught High School history for three years and became involved in youth ministry, even starting a youth summer camp.
After teaching he attended The Josephinum Seminary for 1 year while discerning the priesthood. After leaving seminary he completed...
In this episode, Andrew visits with Kathryn Whitaker: Catholic wife and mother of six, Business Owner, Graphic Designer, Blogger, and Author of Live Big, Love Bigger. Andrew and Kathryn discuss her professional background and her work in graphic design, especially with Catholic non-profits, with great tips, including the importance of cohesiveness in your brand and telling your ministry's story. They also discuss Kathryn's book, an extension of her blog, which sprung from the traumatic birth experience of her fifth child, and led to a more intentional, Christ-centered family life.
In this episode Andrew visits with Chris Hanzeli about two of his different roles in development and his masters research. Executive Director of Institutional Advancement for the Western Dominican Province, Chris Hanzeli has a Masters of Philanthropy and Development through St. Mary’s University in Winona, Minnesota. His masters research, entitled, Lessons from online consumer behavior: How non profit organizations can enhance trust-building strategies for online donors, explores how non-profits can utilize the example of online retailers to establish trust with potential online donors.
Graduate of University of Washington in Seattle. Bachelors in Speech Communications. Didn’t know what development/fundraising was. After graduation, worked in politics, then in a start up company, but that wasn’t successful. Unemployed and his wife was expecting. Dominicans called and asked if he wanted to be the development director at the campus ministry at...
Kate Sell, Founder and Managing Partner, Mission Advancement Partners
In this episode, Andrew visits with Kate Sell, founder and Managing Partner of Mission Advancement Partners. MAP is a collaborative team of individuals who work with Catholic parishes, dioceses and ministries to help them look at their own organizational strengths and weaknesses and develop short- and long-term strategies to better fulfill their mission. In this conversation they discuss how the vision, the team and fundraising go hand in hand to help an organization grow.
Jacob Laskowski, Founder and CEO, 86 Creative
In this episode, Andrew visits with Jacob Laskowski, founder and CEO of 86 Creative, a full service marketing and design firm that’s worked with some of the most well known organizations currently serving the Catholic Church. In this conversation, they dive into the principles of design and marketing that most directly affect a charity’s ability to fundraise and discuss how organizations can best position themselves to clearly explain their mission and vision.
Jamie Cappetta, President of Our Savior Parish and Caruso Catholic Center at the University of Southern California
In this episode, Andrew visits with Jamie Cappetta, President of Our Savior Parish and USC Caruso Catholic Center. Jamie started his career as a street minister in South Boston but found his way into development thanks to an invitation from John Flynn, one of the co-founders of Petrus. In this episode, Andrew and Jamie discuss his career transitions, the great speaker series at Yale Catholic Center, his strong feelings about the importance of goals and metrics, the powerpacked board that he manages at the USC Caruso Catholic Center and much more.
Frank Shannon, Executive Director of Development at St. Mary’s Catholic Center at Texas A&M University
In this episode, Andrew visits with Frank Shannon, Executive Director of Development at St. Mary’s Catholic Center at Texas A&M University. Frank and Andrew covered a variety of topics, including Frank’s career before St. Mary’s, how he transitioned from 25 years in higher ed to a Catholic ministry and how the current campaign at St. Mary’s is going.
By Mike Perkins, South Area Director at the Fellowship of Catholic University Students
Henry Ford said, “You can’t build a reputation on what you are going to do.”
Newsletters, when done well, can be an effective means of spreading the good word about your mission and ministry. At the same time, quality work can produce a return on the investment of staff time and energy. They enable us to tell our constituents what we are doing right now and why our current ministry efforts will make a difference in the future. In short, newsletters communicate why your ministry is worthy of their trust and philanthropic support.
It’s all about Relationships
One consistent Petrus mantra is that “development is about relationships.” Building a sustainable development program compels us to identify prospects, inform them about our ministry, involve them in the ministry and secure their investment in a manner that is fulfilling for them while also meeting our...
"In a conference, what I'm really looking for is the practical TOOLS on how to do your job well and the MOTIVATION to go out and be ready to get back to work. I've gotten both of those things from Petrus. I'm really excited to get back home and HUSTLE and really put my all into it."