ACE YOUR YEAR-END APPEAL WITH ADVICE FROM 3 DIRECT MAIL EXPERTS - VIRTUAL SUMMIT 10/18/22, 11AM - 2PM CST | SAVE YOUR SPOT NOW!
About Services Annual Manual Education Podcast Blog Jobs Login LETS CONNECT Login

Petrus Blog

Inspire. Educate. Inform.

Become a Petrus Contributor

The Power of Brand: Fundraising with Stories - A Talk by Jacob Laskowski

In this episode, we feature Jacob Laskowski, founder and creative director of 86, and we present his recent keynote address from the Petrus Development Conference in June.  Jacob shares his experience in brand development and storytelling, and he highlights ways that professional fundraisers can use the essential elements of brand management to draw donors closer to their organization’s mission and subsequently raise more money for their ministry.  

Show Notes

Background

Jacob Laskowski comes to the Petrus Development Conference to share his experience in brand development and storytelling.  After winning a 2nd grade art contest, Jacob leaned into his enjoyment of art, grew his talent, and eventually realized he could use his art skills as a career.  After working as a FOCUS missionary and as FOCUS’s creative director, Jacob founded 86, a firm that helps organizations and ministries with their messaging, brand identities, and marketing...

Continue Reading...

Faith & Fundraising: Lessons from Philanthropic Psychology - A Talk by Dr. Adrian Sargeant

In this episode, we feature Dr. Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, as he gives his keynote address at the Petrus Development Conference in June.  Dr. Sargeant shares his research about donor motivation and identity, and he discusses how we, as development professionals, can use his findings to increase giving to our parishes and ministries.  

Show Notes

Background

Dr. Adrian Sargeant comes to the Petrus Development Conference to share his experience in harnessing the power of donor motivation and identity in fundraising.  Dr. Sargeant has significant experience teaching about philanthropy and fundraising, and he has authored several fundraising books including Building Donor Loyalty:  The Fundraiser’s Guide to Increasing Lifetime Value.  

 

NPR Experiment

Dr. Sargeant explains the donor motivation research he conducted with NPR.  By changing the scripts NPR team members used with...

Continue Reading...

Trust Me, I Work for a Nonprofit - An Interview with Justin DeMoss on the Petrus Development Show

In this episode, Andrew visits with Justin DeMoss of Your Philanthropic Advisor, a seasoned fundraising professional, entrepreneur, and adjunct professor at Oklahoma City University.  During this conversation, Andrew and Justin discuss the need for nonprofit organizations to be innovative and build trust with their donors and their community. They also discuss strategies for creating an organizational culture that embraces innovation and takes risks.


Show Notes

Background

Justin entered the world of nonprofit fundraising when he was a FOCUS missionary  raising support for his annual salary. 

 

Education

While studying to receive his M.A in Philanthropy and Development, Justin learned the value of mentorship and networking.  He also studied ways that the nonprofit sector could learn from the sales and marketing techniques and the innovation of for-profit businesses. 

 

Innovation and Change

Justin highlights the urgent need for nonprofit...

Continue Reading...

The Power of Art - An Interview with Rob Kaczmark on the Petrus Development Show

In this episode, Andrew visits with Rob Kaczmark, Executive Director and Co-Founder of Spirit Juice Studio. Spirit Juice is a firm dedicated to producing video content for Catholic ministries and nonprofits. During this conversation, Andrew and Rob were able to talk about trends in video, strategies for how to utilize video in fundraising and some of his favorite projects over the past 15 years.


Show Notes

Background

Rob is a cradle Catholic, who grew up in Chicago. He started Spirit Juice 15 years ago and it developed out of his work with the Church.

 

Spirit Juice Studio

"Spirit Juice Studios is an award-winning, Chicago-based creative production firm specializing in the transformative power of high quality visual media merged with the ever ancient, ever new beauty of Catholicism. Through the collaborative efforts of those involved with Spirit Juice Studios, the Gospel is delivered by means of a strong visual design aesthetic, coupled with the paramount components...

Continue Reading...

Blueprint for Development: Communications on the Petrus Development Show

In this episode Tara Doyon, Director of Client Services and Sarah Rose, Director of Communications, continue leading us through the Blueprint of Development series. They discuss what your communication efforts look like today and what they can look like in the future once you implement a sustainable development program at your organization. You don't want to miss out on hearing the great first steps they give on how to begin transforming your messaging to be donor-centric so that you can continue building the Kingdom. 


Show Notes:

What you've seen

What communication materials are being sent out currently? Let's take an audit of your communications efforts. A lot of times it's only the Sunday church bulletin and maybe a website. 

Tara's organization did an in depth audit with an outside consultant close to a decade ago and, while the bulletin was number one, they were able to dissect what it was about the bulletin that made it number one. What was it about this...

Continue Reading...

Innovation Challenge - Interview with Jason Shanks on the Petrus Development Show

In this episode, Andrew visits with Jason Shanks, President of Our Sunday Visitor Institute. Andrew and Jason discuss his personal and professional background and the path that brought him to Our Sunday Visitor. They also discuss how OSV is taking steps to bring innovation and growth into fundraising. They discuss the OSV Challenge and the new ideas that are coming from the endeavor.


Show Notes:

Andrew and Jason met in Ohio years ago when, for them, fundraising started with bingo!

Background:

Jason is a convert to the Catholic Church. He went to Miami University in Oxford, Ohio where he studied Education and Political Science. He converted from Campus Crusade for Christ in college to Catholicism and attended RCIA after graduation.

He taught High School history for three years and became involved in youth ministry, even starting a youth summer camp.

After teaching he attended The Josephinum Seminary for 1 year while discerning the priesthood. After leaving seminary he completed...

Continue Reading...

Live Big, Love Bigger: Interview with Kathryn Whitaker on the Petrus Development Show

In this episode, Andrew visits with Kathryn Whitaker: Catholic wife and mother of six, Business Owner, Graphic Designer, Blogger, and Author of Live Big, Love Bigger. Andrew and Kathryn discuss her professional background and her work in graphic design, especially with Catholic non-profits, with great tips, including the importance of cohesiveness in your brand and telling your ministry's story. They also discuss Kathryn's book, an extension of her blog, which sprung from the traumatic birth experience of her fifth child, and led to a more intentional, Christ-centered family life.

 


Show Notes:

Background in Communication, Agriculture, and Construction
 
Met husband at A&M and converted from Evangelical Protestantism. Her husband worked as a stewardship and development director. They developed a passion and love for the Catholic Church and letting people know what beautiful things happen in the Church. In her professional life she learned a lot about design and...
Continue Reading...

Lessons From Online Consumer Behavior: Interview with Chris Hanzeli on The Petrus Development Show

In this episode Andrew visits with Chris Hanzeli about two of his different roles in development and his masters research. Executive Director of Institutional Advancement for the Western Dominican Province, Chris Hanzeli has a Masters of Philanthropy and Development through St. Mary’s University in Winona, Minnesota. His masters research, entitled, Lessons from online consumer behavior: How non profit organizations can enhance trust-building strategies for online donors, explores how non-profits can utilize the example of online retailers to establish trust with potential online donors.



Show Notes:

Graduate of University of Washington in Seattle. Bachelors in Speech Communications. Didn’t know what development/fundraising was. After graduation, worked in politics, then in a start up company, but that wasn’t successful. Unemployed and his wife was expecting.  Dominicans called and asked if he wanted to be the development director at the campus ministry at...

Continue Reading...

One Overarching Goal: Interview with Kate Sell on The Petrus Development Show


Kate Sell, Founder and Managing Partner, Mission Advancement Partners


In this episode, Andrew visits with Kate Sell, founder and Managing Partner of Mission Advancement Partners. MAP is a collaborative team of individuals who work with Catholic parishes, dioceses and ministries to help them look at their own organizational strengths and weaknesses and develop short- and long-term strategies to better fulfill their mission. In this conversation they discuss how the vision, the team and fundraising go hand in hand to help an organization grow. 



Show Notes:

  • Kate began her career by helping to establish Catholic radio stations across the United States.
  • The Bible scripture that gives Kate inspiration was the story of Jesus turning water into wine. The servants of the wedding played a critical role in the miracle. They trusted Jesus and were willing to follow instructions to allow the miracle to take place. Kate sees her role in the Church as similar to the servants.
  • ...
Continue Reading...

The 86 Effect: Interview with Jacob Laskowski on The Petrus Development Show


Jacob Laskowski, Founder and CEO, 86 Creative 


In this episode, Andrew visits with Jacob Laskowski, founder and CEO of 86 Creative, a full service marketing and design firm that’s worked with some of the most well known organizations currently serving the Catholic Church. In this conversation, they dive into the principles of design and marketing that most directly affect a charity’s ability to fundraise and discuss how organizations can best position themselves to clearly explain their mission and vision.



Show Notes:

  • Jacob began his career with FOCUS as a missionary and then working in their marketing department. Two of his major accomplishments during that time were creating a new logo for FOCUS and rebranding their annual conference as SEEK. https://www.focus.org/
  • Later, Jacob decided to start his own business where he could be creative and work with a variety of clients. 86 Creative is a full service design and marketing firm that helps businesses and...
Continue Reading...
1 2
Close

Stay Connected with News and Updates!