Want to see better results from your fundraising efforts? 

Don’t just send mass emails, reach out one-to-one.

Yes, mass communication can raise awareness, but if you really want a prospect to RSVP, donate, or sign up, there’s no substitute for a personal message. 

Phone calls, texts, ema...

If you could make your donor calls 16 times more effective, would you? Of course you would. And the best part? You don’t need a new CRM, a bigger list, or a groundbreaking pitch. 

It just takes is three simple adjustments, all backed by research.

These aren’t gimmicks. They’re data-driven ch...

By Mary Walker, Petrus Blog Contributor

I love the late winter —the time when football season isn’t quite over, and basketball season is ramping up. There are WAY MORE games on TV than are good for me to watch! 

On any team, players have “basic” responsibilities, but are also specialists. Eac...

By Mary Walker, Petrus Blog Contributor

Donor meetings can be intimidating to both new and experienced development professionals, but they also have the potential to be such fruitful blessings to our ministry.  In my years of fundraising, I've developed a series of steps that helps me prepare a...

By Mary Walker, Petrus Blog Contributor

Clarence, the wingless angel: We don’t use money in heaven.

George Bailey: It comes in pretty handy down here, Bub.

From the movie It’s a Wonderful Life.

Note: I am not a lawyer, and the following is not legal advice—just my perspective and experien...

 By Mary P. Walker, Petrus Blog Contributor & Local Charity Board Member

Where I live, we can now attend Mass in a socially distant way. Attendance is less than half of what used to be “normal.” At the offertory, instead of a pew collection, the priest reminds us to please drop off our donation...

By Matt Aujero, Campus Minister at The Catholic Student Center at University of Maryland

This past week I attended a three-day virtual conference on fundraising put on by Petrus Development.  Watching hours of online webinars one would think it would leave me exhausted and “zoomed-out”.  Instea...

 This post is an excerpt from Episode 5 of The Petrus Development Show.

Recently, I sat down with Peter de Keratry, Co-Founder of Petrus Development for a conversation for The Petrus Development Show. We covered a variety of topics, but one topic we covered was what development officers truly nee...