Do you feel like your nonprofit newsletter has gone stale?
Or, maybe you feel like it is simply a waste of time and money?
If so, take a good hard look at your last several newsletters. If they include one of these five common mistakes, your newsletters are probably underperforming....
We return this week with a Petrus Development Show episode on communications planning for development offices. Rhen is joined by Andrew Robison, our Petrus president, and the two share their ideas on strategic communications for the second half of this year. They outline monthly goals...
By Rhen Hoehn, Director of Marketing
Catholic nonprofits are quickly realizing that the future of their ministry relies on building a self-sustaining fundraising program.
In a time of shrinking Catholic demographics, relying on your budget to come from an organization like your diocese...
By Mary Walker, Petrus Blog Contributor
“If a man has a 100 sheep and one of them goes astray,will he not leave the 99 in the hills and go in search of the stray?”(Matthew 18:12)
When the shepherd left the 99 sheep to go after the stray, he had confidence that the...
By Mary Walker, Petrus Blog Contributor
December is the time for the FUN part of FUNdraising! After getting the Christmas/Year-end appeal out, grab a cup of hot chocolate, sit back, open the mail, and count up the donations!
I hope you get to do lots of that, BUT there...
By Rhen Hoehn, Director of Marketing. This post first appeared on the Bloomerang blog.
Phone-a-thons have been a tried-and-true fundraising staple for decades. Gather volunteers, have them call a long list of donors, and have them make a solicitation. With fewer people...
Nobody goes to college to learn how to be a fundraiser. So many times, development professionals tend to end up in the field almost by accident.
Without that educational background, the best practices for raising substantial money for a nonprofit are not always obvious or...
By Mary Walker, Petrus Blog Contributor
Didn’t we all want to be superheroes when we were kids? Yet 20, 30, 40 or more years later, most of us live “ordinary” lives. We are spouses, parents, friends, and employees. We figure out how to pay our bills, watch the weather...
By Mary Hernandez, Petrus Blog Contributor
Three Cheers for the Class Gift
The class gift tradition is widely recognized in educational circles. Schools have received benches, statues, fountains, trees, and other commemorative items from grateful grads. Many Catholic ministries have...
In this episode, the Blueprint for Development series is on it's third installment. Tara and Sarah are back with Annual Funds, also known as an operating budget or director's fund. How can you create a new or sustainable development program that doesn't depend solely on that one event or those...
By Mary P. Walker, Petrus Blog Contributor & Local Charity Board Member
March Madness and Fundraising
March Madness is upon us! I love basketball and I love this time of year. Winning teams have different strategies, and I can’t help comparing them to fundraising practices.
Big...
By Andrew N. Robison, President of Petrus Development
This week has been pretty intense. The Coronavirus, or COVID-19, is wreaking havoc everywhere. We have seen college campuses cancel all classes and meetings for the remainder of the spring semester. We have seen states ban all...
