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Coronavirus and Fundraising: Five Ways to Take Action

by Andrew N. Robison, President of Petrus Development

This week has been pretty intense. The Coronavirus, or COVID-19, is wreaking havoc everywhere. We have seen college campuses cancel all classes and meetings for the remainder of the spring semester. We have seen states ban all gatherings of more than 250 people. We have seen major sports events and even leagues suspend all play even in the midst of season-ending playoffs and tournaments. And now we have seen dioceses suspend all public Masses for the rest of the month. 

So how will all of this affect philanthropy?

Well, it remains to be seen what that impact will be, but we have no doubt it will be felt. Just in the state of Texas, two popular events have been canceled due to Coronovirus concerns. In 2019, SXSW in Austin and the Houston Livestock Show and Rodeo generated an estimated $583 million for the local and state economy. Canceling those events in 2020 will undoubtedly have an impact on regional...

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Introducing the PLC Ambassador Program

annual fund plc resources Dec 05, 2019

Do you want to attend the 2020 Petrus Leadership Conference in Breckenridge on June 7-10, 2020, one of the best annual conferences for learning Catholic and faith-based fundraising and leadership practices?

Do you know other people who might like to attend as well?

Would you like to earn money back on your conference fees? 

Well...have we got good news for you!

This year, we are introducing the PLC Ambassador Program for the first time ever. Don't worry...it's very simple.

When you register, you will be given a unique code. You can then share that code with your network. Anyone who registers using your code will receive a $15 discount. And the best part is that you will then receive a $15 refund on your conference fees! See...we told you it was simple. 

There is no max to how many people can use your Ambassador code, so the sky is the limit. If enough people use your Ambassador code, you could attend the conference for free! 

The two best aspects of the Petrus...

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#iGiveCatholic: Interview with Julie Kenny on The Petrus Development Show

In this episode, Andrew visits with Julie Kenny. Julie is the National Program Director for iGiveCatholic. Julie explains the origins of iGiveCatholic, why it exists, it's partnership with #GivingTuesday, and what it is designed to do for Catholic dioceses, parishes, schools, and ministries. Andrew and Julie discuss how the movement-turned organization began, the mechanics of the iGiveCatholic platform, some basic questions about the platform and certain security concerns that some considering the platform might have. Finally, Julie addresses the future of iGiveCatholic and plans for moving forward. Ultimately, as Andrew notes, the movement is driven by the question - "How can we serve the Church in a way that is responsive to the culture and technology?"

 


 Show Notes:

Julie Kenny  National Program Director for iGiveCatholic

Background - Macintosh systems engineer. Computer training to teach people how to better do their jobs with a personal computer. Helped...
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Four Proven Steps To Achieving A Giving Day “Win”


By Julie Kenny, National Program Director for iGiveCatholic


Participation in a giving day by nonprofit organizations is becoming more popular with every passing #GivingTuesday. I like to think of giving days as the evolution of telethons! Thinking back to the Jerry Lewis telethon every Labor Day to raise funds for the Muscular Dystrophy Association (MDA), our family tuned in every fall to watch. Having classmates with the disease, my siblings and I, as well as seemingly our entire school, volunteered to wash cars, bake goods, and staff a table at our parish rummage sale donating all proceeds for the cause. We couldn’t wait to see what the grand total raised would be to help our friends!

As National Program Director for #iGiveCatholic, I recognize this same excitement and engagement as thousands of Catholic organizations prepare for the annual giving day held on #GivingTuesday, the Tuesday after Thanksgiving, Black Friday and Cyber Monday. And, I see how participation in...

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Summertime Suggestions

annual fund basics Jun 12, 2019

Summertime is upon us again. Whether that means a break from 300 inches of snow or entering into a time of scorching 100 degree afternoons, summer is most definitely a time to enjoy a break from the hectic life of school, sports, meetings, and more. So what are you going to do with your summer free time?

At the risk of offering too many ideas and “harshing your summer vibe,” here are a few suggestions for the next few months.

  1. Take a look back on the past year and remember what worked really well and what did not. Some people like to make lists and some people just like to spend an hour or so recapping in their minds. Wherever you fall, this time can be incredibly valuable from a “learn from the past” point of view. If you feel inspired, plan a lunch with some of your coworkers and put together a SWOT list from your ministry. Looking back and looking forward are always easier to do when life is slightly calmer so you may surprise yourself with how clear your...
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Continuing the Legacy: Interview with David Pederson on The Petrus Development Show


David Pederson has been the Director of Development for the Catholic Community Foundation for the Diocese of Phoenix since 2013. He has worked in development for over ten years at multiple Catholic campus ministries and the Diocese of Phoenix. In this episode, Andrew and David explore the basics of planned giving: What is it? What types of gifts are made in this type of giving? As well as how to approach donors about planned giving and how to begin a program like that at the Catholic Community Foundation for the Diocese of Phoenix. David offers practical advice for the development professional wanting to explore planned giving as an option for future growth of their ministry.



Show Notes:

  • David Grew up in Minnesota. Non Catholic. Went to Minnesota State University in Mancato. Met his wife, who was Catholic and asked him to come to Mass with her.
  • Not a big enough space in the Newman Center for Mass.  Got involved at the Newman Center and he started talking with the priest...
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Strategies for a "Successful" Appeal

By Mary Langley Hernandez, Executive Director of Advancement, Our Lady of Wisdom Church & Catholic Student Center in Lafayette, Louisiana


A successful appeal can provide an obvious financial benefit to a Catholic student ministry, be an excellent evangelization tool for benefactors and prospects, and educate that same audience on the latest great news about your campus ministry program. Appeals can also be perplexing. We wonder:

  • What will resonate with our audiences?
  • Is it worth the time to segment donors?
  • Should “the ask” be measured, or should we come out swinging for the fences?
  • Finally, is the return on investment of our time and financial resources worthwhile?

To find out, I analyzed three-years of Our Lady of Wisdom Church & Catholic Student Center’s Lenten appeals to see if there was a clear formula for success.

Snapshot of Lenten Appeal Year A, “Confession on a Secular Campus”:

We offer over 8 hours of confession a week and...

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By the Grace of God: Interview with Linda Domeyer on The Petrus Development Show


Linda Domeyer, Director of Leadership Giving, St. Louis University High; Consultant, Petrus Development 


In this episode of The Petrus Development Show, Andrew visits with Linda Domeyer, Director of Leadership Giving at St. Louis University High as well as Consultant for Petrus Development. Linda’s first job in development was for the Washington University Catholic Student Center, where she spent 17 years building a fantastic development program. In this episode, Linda and Andrew talk about how she initially learned about development, her first capital campaign experience, transitioning to a robust annual fund strategy and what she loves most about consulting. Linda also shares about the most expensive failure of her career.



Show Notes:

  • Linda first exposure to development was when she was working as a group travel host and met a development officer from UNC-Chapel Hill. He explained to Linda that development is different than sales. It’s about connecting...
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Selling the Sizzle: Interview with Frank Shannon on The Petrus Development Show


Frank Shannon, Executive Director of Development at St. Mary’s Catholic Center at Texas A&M University 


In this episode, Andrew visits with Frank Shannon, Executive Director of Development at St. Mary’s Catholic Center at Texas A&M University. Frank and Andrew covered a variety of topics, including Frank’s career before St. Mary’s, how he transitioned from 25 years in higher ed to a Catholic ministry and how the current campaign at St. Mary’s is going.



Show Notes:

  • Frank’s first job out of college was as a loan officer for the Stephenville Savings and Loan but left the S&L business to became a development officer at Texas A&M after a call from Bob Walker, Vice President for Development at the Texas A&M Foundation.
  • Frank’s training at Texas A&M mostly came from going on donor calls with Bob Walker and other senior development officers. It was during a meeting with Pat Zachry, long-time donor for A&M,...
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