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Success Strategies for an Online Giving Day


 By Mary Hernandez, Petrus Blog Contributor


 

Online giving days have been growing in popularity and reached compulsory status since the pandemic forced non-profits out of the rhythm of traditional in-person fundraising events. Whether you will participate in #GivingTuesday, her Catholic cousin #iGiveCatholic, or another online giving day that has traction in your region, these strategies can help to guide you in developing a successful online giving day plan.

 

RECOGNIZE AND BUILD YOUR TEAM

Online giving days are built to capitalize on the power of crowdfunding. First-time giving day participants can get discouraged after a poor showing on a giving day if their strategy consists of harnessing the power of the crowd by sharing a social media post (even a really compelling one) and expecting dollars to flow in. The crowd is a bit of a misnomer here. I rather liken a giving day to teamfunding. You may not know all the folks in a crowd, but you do...

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Digital Gatherings: Reinventing Fundraising in 2021

Is your ministry wondering how to reach and motivate benefactors in the midst of the shutdowns?

We have been watching the landscape of fundraising at all sorts of Catholic organizations this year to see what is working.

And we have found one strategy that is standing out above the rest.

 


 

Reinventing Fundraising in 2021

Without a doubt, one of the most effective ways to engage supporters and generate funds in the midst of Covid is with a digital event, such as a “virtual gala.”

A year ago the typical donor would not have considered engaging with an organization through virtual events, but now they are EXPECTING to do so.

That's why 2021 is the year to rally your supporters with a virtual event, though it isn't as simple as just turning on a camera phone and recording.

 


 

Bringing in the Experts

Our mission at Petrus is to help as many Catholic organizations as possible to succeed with fundraising.

With that in mind, we are bringing together...

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