While we start this episode with a joke, donor databases are a very serious matter.  As you'll learn in this Q+A with Petrus president, Andrew Robison, choosing the right donor database can make a world of difference in your fundraising capabilities.  

(A laugh for your day: ...

By Rhen Hoehn, Director of Marketing

Every so often, it becomes necessary for a nonprofit to abandon their existing donor database system and move to a new one. 

The existing system may be too complicated for staff to use, or perhaps it's not sophisticated enough to keep up with the...