Has your ministry been sending out the same old year-end appeal letter, year after year?
Is your appeal just a shot in the dark? You spend time getting the wording and layout just right, but you don't really know if it is moving the people who read it.
Is your letter even getting read by its recipients, or are most of them just dropping the envelope straight into the kitchen garbage can?
It's time to have confidence that you can design and send year-end appeals that bring your mission to your prospects and motivate them to participate by their financial support.
Let the Experts Show You the Way
On Tuesday, October 18, Petrus is bringing together three great experts to unpack the do's and don't's of appeal letters from every angle:
In this episode, we feature Jacob Laskowski, founder and creative director of 86, and we present his recent keynote address from the Petrus Development Conference in June. Jacob shares his experience in brand development and storytelling, and he highlights ways that professional fundraisers can use the essential elements of brand management to draw donors closer to their organization’s mission and subsequently raise more money for their ministry.
Jacob Laskowski comes to the Petrus Development Conference to share his experience in brand development and storytelling. After winning a 2nd grade art contest, Jacob leaned into his enjoyment of art, grew his talent, and eventually realized he could use his art skills as a career. After working as a FOCUS missionary and as FOCUS’s creative director, Jacob founded 86, a firm that helps organizations and ministries with their messaging, brand identities, and marketing...
This episode of the Petrus Development show features the keynote address by Matt Regitz of Divine Renovation at the Petrus Development Conference (PDC) in June. Matt joins conference participants to talk about the importance of healthy leadership teams in ministry. By contrasting the characteristics of successful and unsuccessful teams, Matt outlines specific ways in which pastors and lay leaders can work together to build thriving parishes and ministries.
Matt Regitz comes to the Petrus Development Conference to share his experience in creating healthy leadership teams for Catholic parishes. Matt is a leadership coach for Divine Renovation, an organization dedicated to helping parishes build leadership teams that take the parish “from maintenance to mission.” Divine Renovation recognizes and addresses the pastoral and administrative challenges that clergy face and, in turn, they help pastors build a...
By Mary Walker, Petrus Blog Contributor
Donor meetings can be intimidating to both new and experienced development professionals, but they also have the potential to be such fruitful blessings to our ministry. In my years of fundraising, I've developed a series of steps that helps me prepare and plan before my donor meetings.
In a previous life, I spent 11 years in technical sales for a large computer company. Before I made an important call or presentation, I would say the prayer to the Holy Spirit. I memorized this prayer in second grade—long before I understood the words. The prayer is very “all purpose.” I used it before tests in high school and college, difficult conversations, and sales calls. The prayer doesn’t ask for a specific outcome, but requests God’s inspiration for the work I was about to do.
In the corporate world, my prayer was a private endeavor, with me grabbing a bit of silence away from coworkers, often in the...
In this episode, Andrew visits with Mary Macuga, the director of the Catholic Foundation of the Archdiocese of Brisbane. Mary has 22 years of experience in Catholic fundraising, and she and Andrew chat about the unique challenges of fundraising in different parts of the world and the universal need to be authentic and transformed in our fundraising.
Mary began her career in development at the Catholic Newman Center at Arizona State University. During her years at Arizona State, Mary learned everything she could about fundraising, and she received her MA in Philanthropy and Development from St. Mary’s University of Minnesota. After her years fundraising for the Newman Center, Mary worked for a Catholic foundation in Phoenix, and eventually, she and her family made the move to Australia where Mary took the position as director of the Catholic Foundation of the Archdiocese of Brisbane.
The Catholic Foundation (Archdiocese of...
In this episode, Andrew visits with Kate Bryan, the founder and CEO of 1 Girl Revolution, an organization dedicated to telling the stories of women who are changing the world through their lives. Kate is also the author of Living the Feminist Dream: A Faithful Vision for Women in the Church and the World. Together, Andrew and Kate discuss 1 Girl Revolution and how storytelling, purpose, and authenticity are essential to fundraising.
Born and raised in Detroit, Kate has a BA in Theology and her Master’s degree in Public Affairs and Political Communication. After receiving her degrees, Kate established a successful career in PR and media. Three years ago, Kate moved back to Michigan and created 1 Girl Revolution.
1 Girl Revolution
1 Girl Revolution is a multimedia platform that highlights stories of everyday women changing the world through their lives. Kate started 1 Girl Revolution as a...
In this episode, Andrew visits with Justin DeMoss of Your Philanthropic Advisor, a seasoned fundraising professional, entrepreneur, and adjunct professor at Oklahoma City University. During this conversation, Andrew and Justin discuss the need for nonprofit organizations to be innovative and build trust with their donors and their community. They also discuss strategies for creating an organizational culture that embraces innovation and takes risks.
Justin entered the world of nonprofit fundraising when he was a FOCUS missionary raising support for his annual salary.
While studying to receive his M.A in Philanthropy and Development, Justin learned the value of mentorship and networking. He also studied ways that the nonprofit sector could learn from the sales and marketing techniques and the innovation of for-profit businesses.
Innovation and Change
Justin highlights the urgent need for nonprofit...
In this episode, Andrew visits with Rob Kaczmark, Executive Director and Co-Founder of Spirit Juice Studio. Spirit Juice is a firm dedicated to producing video content for Catholic ministries and nonprofits. During this conversation, Andrew and Rob were able to talk about trends in video, strategies for how to utilize video in fundraising and some of his favorite projects over the past 15 years.
Rob is a cradle Catholic, who grew up in Chicago. He started Spirit Juice 15 years ago and it developed out of his work with the Church.
Spirit Juice Studio
"Spirit Juice Studios is an award-winning, Chicago-based creative production firm specializing in the transformative power of high quality visual media merged with the ever ancient, ever new beauty of Catholicism. Through the collaborative efforts of those involved with Spirit Juice Studios, the Gospel is delivered by means of a strong visual design aesthetic, coupled with the paramount components...
In this episode Andrew visits with José Manuel de Urquidi, founder and president of Juan Diego Network, a podcast network with over 70 shows highlighting Catholic stories for Latinos. Andrew and José discussed what José was thinking when he decided to launch a podcast network, what growing a podcast network has been like and how ministries and nonprofits can utilize podcasts to expand their mission.
José is the oldest of six children. His parents were in ministry as he grew up in Mexico. As he grew up, he had a separation in his life between his church family and his school/social family. And it was in high school when he really started seeing the separation but it wasn't until after university that he began discovering how he could bridge the gap and create evangelization that would work for him.
Juan Diego Network
Currently, they have over 70 podcast shows as part of their network. A network typically...
Hosted by Tara Doyon, Director of Client Services and Sarah Rose, Director of Communications.
In this episode Tara and Sarah are joined by Amy Kawula, the Advertising & Marketing Manager of The Compass at the Diocese of Green Bay. They discuss the importance of communication in your development work through the wide range of Amy's experience. Learn how development officers can approach communication offices in the diocese for great success. Amy also gives us fantastic advice for women who would like to work in the church in a leadership position.
Amy Kawula has served the Diocese of Green Bay the past 35 years and is currently the advertising and marketing manager at The Compass. During this time, she has served in nearly every department of the diocese.
This has allowed her to develop relationships with staff, parishes, schools and the community that have contributed to successful marketing strategies and increased revenue for The...