By Rhen Hoehn, Director of Marketing
Every so often, it becomes necessary for a nonprofit to abandon their existing donor database system and move to a new one.
The existing system may be too complicated for staff to use, or perhaps it's not sophisticated enough to keep up with the...
By Rhen Hoehn, Director of Marketing
Setting appropriate goals for a fundraiser can be overwhelming. Fundraisers have many different responsibilities, but they all lead to the same end goal - dollars raised.
Should we boil a fundraiser’s goals down to just the dollars raised for the...
By Rhen Hoehn, Director of Marketing
As the holidays approach, we often spend time thinking about our resolutions for the coming new year. We use new year's resolutions to highlight our personal goals and our vision for our individual future. That said, organizations can also use the...
By Mary Walker, Petrus Blog Contributor
December is the time for the FUN part of FUNdraising! After getting the Christmas/Year-end appeal out, grab a cup of hot chocolate, sit back, open the mail, and count up the donations!
I hope you get to do lots of that, BUT there...
By Chris Scroggin, Petrus Consultant
Have you ever wondered what art and science have in common?
Art draws on emotions.
Science uses rational thought.
But, science and art both demand creativity and excellent observational skills.
Most techniques used by artists even have...
In this episode, Andrew chats with Dr. Scott Grant, pediatrician and creator and host of the Docs2Dads podcast. Andrew and Scott discuss generosity, and they delve into how we, as parents and family members, cultivate a lifelong spirit of generosity in our children. They speak...
In this episode, Andrew interviews Jeff Schiefelbein, co-founder and culture catalyst for Undivided Life. Andrew questions Jeff about his role as a culture catalyst, and the pair discusses just how important culture is to organizations of all sizes. Jeff describes how he encourages...
In this episode, Andrew chats with Anna Sease, Senior Director of Parent & Family Giving at William & Mary. Andrew and Anna enjoy a lively discussion about creating structure for donors, recognizing and investing in our donors’ needs, and the importance of fostering...
Has your ministry been sending out the same old year-end appeal letter, year after year?
Is your appeal just a shot in the dark? You spend time getting the wording and layout just right, but you don't really know if it is moving the people who read it.
Is your letter even getting read by its...
In this episode, we feature Jacob Laskowski, founder and creative director of 86, and we present his recent keynote address from the Petrus Development Conference in June. Jacob shares his experience in brand development and storytelling, and he highlights ways that professional fundraisers...
This episode of the Petrus Development show features the keynote address by Matt Regitz of Divine Renovation at the Petrus Development Conference (PDC) in June. Matt joins conference participants to talk about the importance of healthy leadership teams in ministry. By...
By Mary Walker, Petrus Blog Contributor
Donor meetings can be intimidating to both new and experienced development professionals, but they also have the potential to be such fruitful blessings to our ministry. In my years of fundraising, I've developed a series of steps that helps me...
