In this episode, we feature Dr. Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, as he gives his keynote address at the Petrus Development Conference in June. Dr. Sargeant shares his research about donor motivation and identity, and he discusses how we, as development professionals, can use his findings to increase giving to our parishes and ministries.
Dr. Adrian Sargeant comes to the Petrus Development Conference to share his experience in harnessing the power of donor motivation and identity in fundraising. Dr. Sargeant has significant experience teaching about philanthropy and fundraising, and he has authored several fundraising books including Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value.
Dr. Sargeant explains the donor motivation research he conducted with NPR. By changing the scripts NPR team members used with...
In this episode, Andrew visits with Tom Ahern, communications guru and author of six books, including How to Write Fundraising Materials that Raise More Money and What Your Donors Want and Why. They discuss a variety of topics and strategies, all in the world of communications. Tom is a huge advocate for “donor centric” messaging and firmly believes that is the way to raising more money now and building long-term donor loyalty.
Tom also shares his thoughts on some new research on “identity based fundraising” and how nonprofits can incorporate very simple changes into their communication pieces.
It’s all in the execution.
Tom was a commercial marketer for 20 years through a variety of industries. He became involved with the non-profit world while helping his wife with her business.
He’s an avid reader and promotes the importance of learning from what’s available.
He saw a gap in the knowledge base of...