By Andrew Robinson, Petrus President
Recently, my family and I stayed in an Airbnb. I had an interesting encounter with an appliance that illustrates a problem that a lot of nonprofit leaders struggle with.
Your dishwasher can actually dry your dishes...
You’re probably wondering why this was so profound. I mean…all dishwashers dry dishes, correct?
Truth is, our home dishwasher does not. We turn on the settings to dry the dishes, but we ALWAYS unload soaking wet cups, plates and silverware. I just figured this was how all dishwashers work. It sort of dries them but they’re always going to be wet.
Hmmm. Weird, right?
You see, sometimes we think something is normal but without context with which to properly evaluate our beliefs, we can actually be dead wrong.
I see this all the time with nonprofits.
“Our fundraiser works really hard but doesn’t actually close many gifts…but I guess that's normal, right?”
In this episode, Andrew visits with Juliette Picciano, former director of the Cardinal’s Annual Stewardship Appeal for the Archdiocese of New York and current president of Cathedral High School in New York. (Juliette changed positions between when this podcast was recorded and when it was published!) Andrew and Juliette chat about Juliette’s work on the Cardinal’s Appeal and how her fundraising methods successfully adapted to the pandemic. The two also discuss trends in Catholic giving, and they highlight Juliette’s unique and successful hiring strategy.
Juliette is a graduate of Yale Divinity School, and when she applied for her first teaching job, she ended up working in the school’s admissions department. Juliette shares a touching story about the formational moment in which she decides to pursue a career in fundraising. After working in a variety of development positions for the...
By Mary P. Walker, Petrus Blog Contributor & Local Charity Board Member
In-Person Conferences: They’re BACK!!!
For over a year, we’ve zoomed our way through classes, conferences and special events. I have two fundraising lunches and a state convention on my calendar in the next month. In-person events are BACK! And, masking for the vaccinated is no longer recommended!
Yet, we’ve been conditioned over the last year to keep our distance and cover our faces. Do you automatically add some distance when you walk past somebody? I do. We’ve all changed our behaviors, AND made judgments about: (1) how people are over or under reacting to the risk of disease; (2) the response of our civil authorities to the disease; (3) the response of our Church and ministry programs; and (4) our personal levels of risk tolerance.
With the Petrus Conference just around the corner, and the three in-person events on my calendar in the next month, how are these dynamics going to...
We have been watching the landscape of fundraising at all sorts of Catholic organizations this year to see what is working.
And we have found one strategy that is standing out above the rest.
Reinventing Fundraising in 2021
Without a doubt, one of the most effective ways to engage supporters and generate funds in the midst of Covid is with a digital event, such as a “virtual gala.”
A year ago the typical donor would not have considered engaging with an organization through virtual events, but now they are EXPECTING to do so.
That's why 2021 is the year to rally your supporters with a virtual event, though it isn't as simple as just turning on a camera phone and recording.
Bringing in the Experts
Our mission at Petrus is to help as many Catholic organizations as possible to succeed with fundraising.
With that in mind, we are bringing together...