By Mary Hernandez, Petrus Blog Contributor
Your year-end appeal is about to get to the final proofing stage, and thankfully, there is still time to edit with a critical eye and include your donors as a key player in your messaging.
Your appeal likely includes these elements:
These glory stories and positive growth statistics are important and good to share with the reader, and they will undoubtedly lift their spirits and be a cause for hope. Yet, it is essential to remember that appeals are about you [the donor] and us [the ministry]. Making the donor visible in your ministry’s story is critical to a successful appeal and strengthening donor engagement.
I want to share some practical and real-life appeal examples with...
In this episode, Andrew visits with Gregory Perrin, Associate Vice President for Development and Alumni Relations at St. Edwards University in Austin, Texas. They discuss how Gregory ended up in development and his different roles over the past 25 years. They also discuss the differences in raising money for a large public university and a small private school and what fundraising for higher education has been like in the midst of a pandemic. Gregory has some great stories and solid advice for anyone in development.
Gregory Perrin is the Associate Vice President for Development and Alumni Relations at St. Edwards University in Austin, Texas.
Been in fundraising for about 25 years all in the non-profit and higher education organizations. He became involved in this industry like most do: serendipitously.
St. Edwards University
Founded by the same priests and brothers who founded Notre Dame University. Making St. Edwards a sister...
By Mary P. Walker, Petrus Blog Contributor & Local Charity Board Member
Where I live, we can now attend Mass in a socially distant way. Attendance is less than half of what used to be “normal.” At the offertory, instead of a pew collection, the priest reminds us to please drop off our donations as we leave.
Right now, pastors and directors of ministry are really loving their monthly donors. THIS summer is the PERFECT time to “share the love” through appeals to grow your base and ask your current monthly donors to prayerfully consider increasing their gifts.
Your benefactors understand that cash flow can be the difference between thriving, surviving, or dying. If they haven’t experienced a loss of income, they know people who have. They’ve seen businesses and nonprofits in their communities struggle and even close their doors. Your benefactors do not want that to happen to your ministry. So—it’s time to share...
In this episode, Tara Troy Doyon, Petrus Development Consultant, engages us with 10 tips for Donor Zoom Calls. This Petrus Lunch and Learn session is so helpful in wading through all the changes we are dealing with in this new time for fundraising. Tara breaks the process down so easily and makes it achievable. Let us know what tips you try.
Tara's 10 Tips:
1. Outline what you want to say
2. Practice your session
3. Create an appropriate environment
4. Dress professionally
Join us in beautiful Naples, Florida June 13-15, 2022!
"In a conference, what I'm really looking for is the practical TOOLS on how to do your job well and the MOTIVATION to go out and be ready to get back to work. I've gotten both of those things from Petrus. I'm really excited to get back home and HUSTLE and put my all into it."