The End of Fundraising
by Andrew N. Robison, President of Petrus Development
Fundraising, at least the way we used to do it, is OVER.
Let me explain. Before the world shut down due to COVID-19, I was training for the grueling Texas Half Ironman. I was dedicating hours of my life to running, biking, swimming and trying not to die in the Texas heat. And then the race organizers canceled the race. I was disappointed - no I was crushed - but in hindsight it gave me an opportunity to hyper focus on Petrus and more importantly, our clients. Adjusting to quarantine, helping to homeschool young children, planning our Virtual Summit and Virtual Conference, and lamenting a canceled race sapped all of my time and motivation and my training came to an abrupt halt.
One day off led to a week, then a couple of weeks, and eventually I realized I needed to get out and exercise again. When I strapped on my shoes and stepped outside, it started raining but I wasn’t having it. I threw open the door and ran,...
