By Rhen Hoehn, Director of Marketing
I'm often asked, “Why would I spend time and money to go meet donors for coffee when I can just send them an email or letter?”
Or, “Wouldn’t it be easier and cheaper to put a little time into grant writing, rather than meeting...
While we start this episode with a joke, donor databases are a very serious matter. As you'll learn in this Q+A with Petrus president, Andrew Robison, choosing the right donor database can make a world of difference in your fundraising capabilities.
(A laugh for your day: ...
We're continuing our Q+A podcast series with Petrus president, Andrew Robison. In this episode, Andrew and Rhen discuss gift acknowledgment and donor stewardship. While this may not be the most exciting part of a fundraiser's job, it's essential. And, you might be...
By Rhen Hoehn, Director of Marketing
Have you ever had a donor call and thank you for thanking them so well?
Believe it or not, it does happen. It should be your goal to earn one of those calls this year.
Here is one simple, often-overlooked way to make it happen.
Just One...
By Mary Walker, Petrus Blog Contributor
December is the time for the FUN part of FUNdraising! After getting the Christmas/Year-end appeal out, grab a cup of hot chocolate, sit back, open the mail, and count up the donations!
I hope you get to do lots of that, BUT there...
By Rhen Hoehn, Director of Marketing. This post first appeared on the Bloomerang blog.
Phone-a-thons have been a tried-and-true fundraising staple for decades. Gather volunteers, have them call a long list of donors, and have them make a solicitation. With fewer people...
That’s a great question! What do fundraisers do anyway? Meet for coffees at high-end coffee shops, wine and dine prospective donors, rounds of golf on the best golf courses around the world, etc. You name it, I’ve heard it!
I think a lot of folks think fundraisers are the...
In this episode, Andrew interviews Jack Ziegler, financial advisor for Northwestern Mutual. Andrew and Jack discuss how we, as individuals, can improve our relationship with money. They also chat about how we, as fundraising professionals, can better serve our donors by connecting...
In this episode, Andrew chats with Anna Sease, Senior Director of Parent & Family Giving at William & Mary. Andrew and Anna enjoy a lively discussion about creating structure for donors, recognizing and investing in our donors’ needs, and the importance of fostering...
In this episode, we feature Dr. Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, as he gives his keynote address at the Petrus Development Conference in June. Dr. Sargeant shares his research about donor motivation and identity, and he discusses how we, as...
In this episode, Andrew visits with Erica Waasdorp, author of Monthly Giving: The Sleeping Giant and Monthly Giving Made Easy, as well as President and Founder of A Direct Solution. She has been in the monthly giving game for close to 30 years and has tons of expertise in this area. Together they...
In this episode, Andrew visits with Ryan Carney, Chief Advancement Officer of Society of St. Vincent de Paul. They discuss Ryan's journey with development and the challenges that he has experienced and conquered throughout his years with non-profits. They also discuss the work they...
