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Rule of Thirds can Help us Visualize our Benefactors


By Mary Hernandez, Petrus Blog Contributor


What is it about a photograph that draws a person in and compels one to fixate on the point of interest long enough to find himself somewhere in that captured landscape?

 

My photographer friend Amy explained the Rule of Thirds in photography - which is not so much a rule as it is a principle – that tells us "how the human eye perceives beauty." 

 

"Our eyes are drawn to the brightest, most compelling parts of an image.  That point is made compelling because of how it is framed, what surrounds it, and what relation it has to the picture as a whole.”  Practically speaking, "the composition of a photo places the subject at the intersection that is divided into thirds, both horizontally and vertically. " This is known in the photography world as the crash point. Amy goes on to explain, "As a whole, it tells a story, and we are drawn to the whole story, not just the singular collection of pixels that makes...

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Virtuous and Responsive Fundraising - An Interview with Gabe Cooper on the Petrus Development Show

In this episode, Andrew visits with Gabe Cooper. Gabe is the Founder of Virtuous, a responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Andrew and Gabe discuss the power of data and automation and how the ultimate goal is to be able to treat every donor as if they were a major gift donor. They also discuss how Virtuous came to be and their thoughts on the Church as a leader of innovation. 


Show Notes:

Welcome to Episode 79 of the Petrus Development Show. As a liberal arts major and a little more of a right brain thinker, I certainly appreciate stories, connections, imagination and things like that more than the analytical aspects of life. I have always said that I am so thankful for the engineers and mathematicians of the world because if I was in charge of building bridges or calculating long formulas or designing computer software, we would all be in big trouble. I kind of feel the...

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Tilma: Building a Catholic Ecosystem - An Interview with JM Boyd on the Petrus Development Show

In this episode, Andrew visits with JM Boyd, President of Glass Canvas and Co-founder of a brand new parish resource, Tilma. Glass Canvas started a few years ago as a full-service marketing firm dedicated to serving the faith-based Nonprofit community. Last year they launched Tilma, a product with the goal of connecting you with your parish and your Catholic community in new ways through the use of technology. Andrew and JM discuss Catholic organization’s taking the tools, resources and opportunities that we all use every day and leveraging them for evangelization and the Church.


 Show Notes:

Glass Canvas began about 9 years ago and JM joined the company 14 months later. He was raised as a missionary kid, born in Germany, raised mostly in Hawaii and was introduced early on with non-profits and the work they were doing. JM studied photography in school which led him into producing and, in fact, worked with his professors producing their projects....

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Change Your Watering Hole - An Interview with Charlie Echeverry on the Petrus Development Show

In this episode, Andrew visits with Deacon Charlie Echeverry, an ordained deacon for the Archdiocese of Los Angeles as well as the founder and managing director of Black//Brown, a strategic advisory firm that helps leaders and organizations turn diversity into a revenue stream. In this episodes, Andrew and Dcn. Charlie discuss the current and changing population in the Catholic Church and opportunities to engage diverse populations in development. As well as, investing time and intentionality in building a diverse workforce and donor-centric fundraising.


Show Notes:

Deacon Charlie is an ordained deacon for the Archdiocese of Los Angeles, CA as well as the founder and managing director of Black//Brown, a strategic advisory firm that helps leaders and organizations turn diversity into a revenue stream.

 

Background

Deacon Charlie started in digital media with AOL in 1999. Then transitioned to Walt Disney company, which was a great place to learn branding and...

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Donor Centric Fundraising - Interview with Tom Ahern on the Petrus Development Show

In this episode, Andrew visits with Tom Ahern, communications guru and author of six books, including How to Write Fundraising Materials that Raise More Money and What Your Donors Want and Why.  They discuss a variety of topics and strategies, all in the world of communications. Tom is a huge advocate for “donor centric” messaging and firmly believes that is the way to raising more money now and building long-term donor loyalty. 

Tom also shares his thoughts on some new research on “identity based fundraising” and how nonprofits can incorporate very simple changes into their communication pieces.


Show Notes:

It’s all in the execution.

Tom was a commercial marketer for 20 years through a variety of industries. He became involved with the non-profit world while helping his wife with her business.

He’s an avid reader and promotes the importance of learning from what’s available.

He saw a gap in the knowledge base of...

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