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FUNdraising in the Month of December

By Mary Walker, Petrus Blog Contributor


 

December is the time for the FUN part of FUNdraising! After getting the Christmas/Year-end appeal out,  grab a cup of hot chocolate, sit back, open the mail, and count up the donations! 

 

I hope you get to do lots of that, BUT there...

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Level Up Your Nonprofit Supporter Stewardship: 5 Steps To Executing A Thank-A-Thon

By Rhen Hoehn, Director of Marketing.  This post first appeared on the Bloomerang blog.


Phone-a-thons have been a tried-and-true fundraising staple for decades. Gather volunteers, have them call a long list of donors, and have them make a solicitation. With fewer people...

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What Does A Fundraiser Even Do?

That’s a great question! What do fundraisers do anyway? Meet for coffees at high-end coffee shops, wine and dine prospective donors, rounds of golf on the best golf courses around the world, etc. You name it, I’ve heard it! 

 

I think a lot of folks think fundraisers are the...

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Innovation in Partnerships - An Interview with Jack Ziegler

In this episode, Andrew interviews Jack Ziegler, financial advisor for Northwestern Mutual.  Andrew and Jack discuss how we, as individuals, can improve our relationship with money.  They also chat about how we, as fundraising professionals, can better serve our donors by connecting...

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Open Ears, Open Hearts

 

In this episode, Andrew chats with Anna Sease, Senior Director of Parent & Family Giving at William & Mary.  Andrew and Anna enjoy a lively discussion about creating structure for donors, recognizing and investing in our donors’ needs, and the importance of fostering...

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Faith & Fundraising: Lessons from Philanthropic Psychology - A Talk by Dr. Adrian Sargeant

In this episode, we feature Dr. Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, as he gives his keynote address at the Petrus Development Conference in June.  Dr. Sargeant shares his research about donor motivation and identity, and he discusses how we, as...

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Monthly Giving Made Easy - An Interview with Erica Waasdorp

In this episode, Andrew visits with Erica Waasdorp, author of Monthly Giving: The Sleeping Giant and Monthly Giving Made Easy, as well as President and Founder of A Direct Solution. She has been in the monthly giving game for close to 30 years and has tons of expertise in this area. Together they...

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Staying True to Mission - An Interview with Ryan Carney

In this episode, Andrew visits with Ryan Carney, Chief Advancement Officer of Society of St. Vincent de Paul. They discuss Ryan's journey with development and the challenges that he has experienced and conquered throughout his years with non-profits. They also discuss the work they...

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Donor-Centered Language

By Mary Hernandez, Petrus Blog Contributor


Your year-end appeal is about to get to the final proofing stage, and thankfully, there is still time to edit with a critical eye and include your donors as a key player in your messaging. 

 

Your appeal likely includes these elements:

  • ...
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Rule of Thirds can Help us Visualize our Benefactors

By Mary Hernandez, Petrus Blog Contributor


What is it about a photograph that draws a person in and compels one to fixate on the point of interest long enough to find himself somewhere in that captured landscape?

 

My photographer friend Amy explained the Rule of Thirds in photography -...

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Virtuous and Responsive Fundraising - An Interview with Gabe Cooper

In this episode, Andrew visits with Gabe Cooper. Gabe is the Founder of Virtuous, a responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Andrew and Gabe discuss the power of data and automation and how the...

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Tilma: Building a Catholic Ecosystem - An Interview with JM Boyd

In this episode, Andrew visits with JM Boyd, President of Glass Canvas and Co-founder of a brand new parish resource, Tilma. Glass Canvas started a few years ago as a full-service marketing firm dedicated to serving the faith-based Nonprofit community. Last year they launched...

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