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Faith & Fundraising: Lessons from Philanthropic Psychology - A Talk by Dr. Adrian Sargeant

In this episode, we feature Dr. Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, as he gives his keynote address at the Petrus Development Conference in June.  Dr. Sargeant shares his research about donor motivation and identity, and he discusses how we, as development professionals, can use his findings to increase giving to our parishes and ministries.  

Show Notes

Background

Dr. Adrian Sargeant comes to the Petrus Development Conference to share his experience in harnessing the power of donor motivation and identity in fundraising.  Dr. Sargeant has significant experience teaching about philanthropy and fundraising, and he has authored several fundraising books including Building Donor Loyalty:  The Fundraiser’s Guide to Increasing Lifetime Value.  

 

NPR Experiment

Dr. Sargeant explains the donor motivation research he conducted with NPR.  By changing the scripts NPR team members used with...

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Monthly Giving Made Easy - An Interview with Erica Waasdorp on the Petrus Development Show

In this episode, Andrew visits with Erica Waasdorp, author of Monthly Giving: The Sleeping Giant and Monthly Giving Made Easy, as well as President and Founder of A Direct Solution. She has been in the monthly giving game for close to 30 years and has tons of expertise in this area. Together they discussed the question about subscriptions versus monthly gifts, six easy steps for launching a program and strategies for how to keep your donors giving for a long, long time.

 


Show Notes

Erica is originally from the Netherlands, speaks 5 languages and is the author of two books, Monthly Giving: The Sleeping Giant and Monthly Giving Made Easy.

 

Background

She is President and Founder of A Direct Solution. Erica started her career in Readers Digest, married an American and moved to United States in 1993. After they moved, she worked for a big animal organization and took on their monthly giving program. 

She later started A Direct Solution and had the idea for her...

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Staying True to Mission - An Interview with Ryan Carney on the Petrus Development Show

In this episode, Andrew visits with Ryan Carney, Chief Advancement Officer of Society of St. Vincent de Paul. They discuss Ryan's journey with development and the challenges that he has experienced and conquered throughout his years with non-profits. They also discuss the work they are doing at St. Vincent de Paul and how he helped one local chapter back from a pretty bad case of mission creep. If you have ever dealt with mission creep or if you are struggling to identify your organizations true mission, you'll want to take notes. 


Show Notes:

Background

He fell into development by accident. He had been able to attend an event where a presentation by Catholic Charities took place and that is where the introduction to non-profits and development took route. He graduated from the Chaifetz School of Business at Saint Louis University.

After graduation, he found himself working to Enterprise where he was able to Rent a car to the current executive...

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Donor-Centered Language


By Mary Hernandez, Petrus Blog Contributor


Your year-end appeal is about to get to the final proofing stage, and thankfully, there is still time to edit with a critical eye and include your donors as a key player in your messaging. 

 

Your appeal likely includes these elements:

  • Transformative faith experiences of one or more students
  • A recap of the number and kind of students involved this year
  • A summary of a particularly successful ministry outreach event or retreat 

 

These glory stories and positive growth statistics are important and good to share with the reader, and they will undoubtedly lift their spirits and be a cause for hope. Yet, it is essential to remember that appeals are about you [the donor] and us [the ministry]. Making the donor visible in your ministry’s story is critical to a successful appeal and strengthening donor engagement.  

 

I want to share some practical and real-life appeal examples with...

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Rule of Thirds can Help us Visualize our Benefactors


By Mary Hernandez, Petrus Blog Contributor


What is it about a photograph that draws a person in and compels one to fixate on the point of interest long enough to find himself somewhere in that captured landscape?

 

My photographer friend Amy explained the Rule of Thirds in photography - which is not so much a rule as it is a principle – that tells us "how the human eye perceives beauty." 

 

"Our eyes are drawn to the brightest, most compelling parts of an image.  That point is made compelling because of how it is framed, what surrounds it, and what relation it has to the picture as a whole.”  Practically speaking, "the composition of a photo places the subject at the intersection that is divided into thirds, both horizontally and vertically. " This is known in the photography world as the crash point. Amy goes on to explain, "As a whole, it tells a story, and we are drawn to the whole story, not just the singular collection of pixels that makes...

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Virtuous and Responsive Fundraising - An Interview with Gabe Cooper on the Petrus Development Show

In this episode, Andrew visits with Gabe Cooper. Gabe is the Founder of Virtuous, a responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Andrew and Gabe discuss the power of data and automation and how the ultimate goal is to be able to treat every donor as if they were a major gift donor. They also discuss how Virtuous came to be and their thoughts on the Church as a leader of innovation. 


Show Notes:

Welcome to Episode 79 of the Petrus Development Show. As a liberal arts major and a little more of a right brain thinker, I certainly appreciate stories, connections, imagination and things like that more than the analytical aspects of life. I have always said that I am so thankful for the engineers and mathematicians of the world because if I was in charge of building bridges or calculating long formulas or designing computer software, we would all be in big trouble. I kind of feel the...

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Tilma: Building a Catholic Ecosystem - An Interview with JM Boyd on the Petrus Development Show

In this episode, Andrew visits with JM Boyd, President of Glass Canvas and Co-founder of a brand new parish resource, Tilma. Glass Canvas started a few years ago as a full-service marketing firm dedicated to serving the faith-based Nonprofit community. Last year they launched Tilma, a product with the goal of connecting you with your parish and your Catholic community in new ways through the use of technology. Andrew and JM discuss Catholic organization’s taking the tools, resources and opportunities that we all use every day and leveraging them for evangelization and the Church.


 Show Notes:

Glass Canvas began about 9 years ago and JM joined the company 14 months later. He was raised as a missionary kid, born in Germany, raised mostly in Hawaii and was introduced early on with non-profits and the work they were doing. JM studied photography in school which led him into producing and, in fact, worked with his professors producing their projects....

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Change Your Watering Hole - An Interview with Charlie Echeverry on the Petrus Development Show

In this episode, Andrew visits with Deacon Charlie Echeverry, an ordained deacon for the Archdiocese of Los Angeles as well as the founder and managing director of Black//Brown, a strategic advisory firm that helps leaders and organizations turn diversity into a revenue stream. In this episodes, Andrew and Dcn. Charlie discuss the current and changing population in the Catholic Church and opportunities to engage diverse populations in development. As well as, investing time and intentionality in building a diverse workforce and donor-centric fundraising.


Show Notes:

Deacon Charlie is an ordained deacon for the Archdiocese of Los Angeles, CA as well as the founder and managing director of Black//Brown, a strategic advisory firm that helps leaders and organizations turn diversity into a revenue stream.

 

Background

Deacon Charlie started in digital media with AOL in 1999. Then transitioned to Walt Disney company, which was a great place to learn branding and...

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Donor Centric Fundraising - Interview with Tom Ahern on the Petrus Development Show

In this episode, Andrew visits with Tom Ahern, communications guru and author of six books, including How to Write Fundraising Materials that Raise More Money and What Your Donors Want and Why.  They discuss a variety of topics and strategies, all in the world of communications. Tom is a huge advocate for “donor centric” messaging and firmly believes that is the way to raising more money now and building long-term donor loyalty. 

Tom also shares his thoughts on some new research on “identity based fundraising” and how nonprofits can incorporate very simple changes into their communication pieces.


Show Notes:

It’s all in the execution.

Tom was a commercial marketer for 20 years through a variety of industries. He became involved with the non-profit world while helping his wife with her business.

He’s an avid reader and promotes the importance of learning from what’s available.

He saw a gap in the knowledge base of...

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