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Change Your Watering Hole - An Interview with Charlie Echeverry on the Petrus Development Show

In this episode, Andrew visits with Deacon Charlie Echeverry, an ordained deacon for the Archdiocese of Los Angeles as well as the founder and managing director of Black//Brown, a strategic advisory firm that helps leaders and organizations turn diversity into a revenue stream. In this episodes, Andrew and Dcn. Charlie discuss the current and changing population in the Catholic Church and opportunities to engage diverse populations in development. As well as, investing time and intentionality in building a diverse workforce and donor-centric fundraising.


Show Notes:

Deacon Charlie is an ordained deacon for the Archdiocese of Los Angeles, CA as well as the founder and managing director of Black//Brown, a strategic advisory firm that helps leaders and organizations turn diversity into a revenue stream.

 

Background

Deacon Charlie started in digital media with AOL in 1999. Then transitioned to Walt Disney company, which was a great place to learn branding and...

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Donor Centric Fundraising - Interview with Tom Ahern on the Petrus Development Show

In this episode, Andrew visits with Tom Ahern, communications guru and author of six books, including How to Write Fundraising Materials that Raise More Money and What Your Donors Want and Why.  They discuss a variety of topics and strategies, all in the world of communications. Tom is a huge advocate for “donor centric” messaging and firmly believes that is the way to raising more money now and building long-term donor loyalty. 

Tom also shares his thoughts on some new research on “identity based fundraising” and how nonprofits can incorporate very simple changes into their communication pieces.


Show Notes:

It’s all in the execution.

Tom was a commercial marketer for 20 years through a variety of industries. He became involved with the non-profit world while helping his wife with her business.

He’s an avid reader and promotes the importance of learning from what’s available.

He saw a gap in the knowledge base of...

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