By Mary Hernandez, Petrus Blog Contributor

Your year-end appeal is about to get to the final proofing stage, and thankfully, there is still time to edit with a critical eye and include your donors as a key player in your messaging. 

Your appeal likely includes these elements:

• ...

By Mary Hernandez, Petrus Blog Contributor

What is it about a photograph that draws a person in and compels one to fixate on the point of interest long enough to find himself somewhere in that captured landscape?

My photographer friend Amy explained the Rule of Thirds in photography -...

In this episode, Andrew visits with Gabe Cooper. Gabe is the Founder of Virtuous, a responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Andrew and Gabe discuss the power of data and automation and how the...

In this episode, Andrew visits with JM Boyd, President of Glass Canvas and Co-founder of a brand new parish resource, Tilma. Glass Canvas started a few years ago as a full-service marketing firm dedicated to serving the faith-based Nonprofit community. Last year they launched...

In this episode, Andrew visits with Deacon Charlie Echeverry, an ordained deacon for the Archdiocese of Los Angeles as well as the founder and managing director of Black//Brown, a strategic advisory firm that helps leaders and organizations turn diversity into a revenue stream. In this...

In this episode, Andrew visits with Tom Ahern, communications guru and author of six books, including How to Write Fundraising Materials that Raise More Money and What Your Donors Want and Why.  They discuss a variety of topics and strategies, all in the world of communications....