In this fourth episode of the Blueprint for Development series, we dive into Major Gifts. Tara Doyon, Director of Client Services and Josh Whelan, Vice President of Petrus Development, will take you through the first four areas to look at when building a fruitful and successful Major Gifts program. They also discuss the buzz word process of Moves-Management, what steps to take to get started and setting your mindset for building the Kingdom through development and evangelization.
In case you missed the previous episodes in this series, you can find them here:
Major Gift fundraising all starts with relationships and having deep relationships with your benefactors. A common mistake is believing that fundraising is just going around and playing golf and taking people to happy hour and the money just rolls in. Unfortunately, there is no intentional plan to build great relationship with benefactors or to galvanize more than just the development director or the priest or the executive director in the major gift process. Major gifts is a team effort.
*Every organization needs to set the standard of what is considered a major gift for them.
*Office Infrastructure - Create a gift acceptance policy. Set policy and standards in place.
Covid was a great example of being reactive to immediate situations. Organizations that had a successful major gifts program in place have plans for situations 3-5 years in the future and aren't needing to be reactive with their fundraising.
Need to be intentional about being detail oriented and being fore-sightful for the future.
Putting metrics around your planning process, setting goals on activities and face-to-face meetings, creates a framework for you to be out of your office and creating meaningful relationships with your benefactors.
Example: setting a monthly goal of talking to 50-80 people on the phone and 10 face-to-face meetings cultivating relationship, not just making an ask.
The Science of Development
Moves-management process defines making touches or meaningful engagements with donors to move them up the spectrum of relationship with the organization. What are all the moves that we are going to plan out to deepen their relationship with your organization that will lead to a major gift solicitation.
Tracking and being very intentional with the plan for all of your major gifts prospects. It's a fluid process as you get to know them.
If you have questions for Petrus, email us at [email protected]. We’d love to chat.
And as always, we hope you have a great day today, God bless you and God bless your work.
"In a conference, what I'm really looking for is the practical TOOLS on how to do your job well and the MOTIVATION to go out and be ready to get back to work. I've gotten both of those things from Petrus. I'm really excited to get back home and HUSTLE and really put my all into it."