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The 86 Effect: Interview with Jacob Laskowski on The Petrus Development Show


Jacob Laskowski, Founder and CEO, 86 Creative 


In this episode, Andrew visits with Jacob Laskowski, founder and CEO of 86 Creative, a full service marketing and design firm that’s worked with some of the most well known organizations currently serving the Catholic Church. In this conversation, they dive into the principles of design and marketing that most directly affect a charity’s ability to fundraise and discuss how organizations can best position themselves to clearly explain their mission and vision.



Show Notes:

  • Jacob began his career with FOCUS as a missionary and then working in their marketing department. Two of his major accomplishments during that time were creating a new logo for FOCUS and rebranding their annual conference as SEEK. https://www.focus.org/
  • Later, Jacob decided to start his own business where he could be creative and work with a variety of clients. 86 Creative is a full service design and marketing firm that helps businesses and...
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Reason for the Season

prayer Dec 20, 2018

By Andrew Robison, President of Petrus Development


This time of year, it can be very easy to become anxious about traveling, cooking, shopping, cleaning, hosting, wrapping, family, decorating and much more. For those of us in the fundraising world, this is a busy time of year for donations, appeals, emails, thank yous, solicitations, campaigns, grants, gift processing and the like.

In the midst of all of the business (and craziness), don’t forget that the reason for Christmas truly is celebrating the birth of our Lord. As we continue the tradition of gift giving that began with the Magi, keep in mind the gifts that have been given to all. Those are the gifts of grace, forgiveness, love, compassion, eternity, truth, peace, joy, strength, salvation, and the greatest gift of all…Jesus Christ.

Luke 2: 10 But the angel said to them, “Do not be afraid; for behold, I bring you good news of great joy which will be for all the people; 11 for today in the city of...

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By the Grace of God: Interview with Linda Domeyer on The Petrus Development Show


Linda Domeyer, Director of Leadership Giving, St. Louis University High; Consultant, Petrus Development 


In this episode of The Petrus Development Show, Andrew visits with Linda Domeyer, Director of Leadership Giving at St. Louis University High as well as Consultant for Petrus Development. Linda’s first job in development was for the Washington University Catholic Student Center, where she spent 17 years building a fantastic development program. In this episode, Linda and Andrew talk about how she initially learned about development, her first capital campaign experience, transitioning to a robust annual fund strategy and what she loves most about consulting. Linda also shares about the most expensive failure of her career.



Show Notes:

  • Linda first exposure to development was when she was working as a group travel host and met a development officer from UNC-Chapel Hill. He explained to Linda that development is different than sales. It’s about connecting...
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The Heart of Development

basics invitation Dec 05, 2018

 


By Peter de Keratry, Co-Founder & CEO of Petrus Development; Executive Director of Stewardship and Advancement for the Archdiocese of Oklahoma City

Intro by Andrew Robison, President of Petrus Development

This post is an excerpt from Episode 5 of The Petrus Development Show.


Recently, I sat down with Peter de Keratry, Co-Founder of Petrus Development for a conversation for The Petrus Development Show. We covered a variety of topics, but one topic we covered was what development officers truly need to do to build long-term success for their ministry.

Many development professionals, whether they are brand new or seasoned veterans, can struggle with a simple question: “Where do I start? Where is the best place to spend my time and energy today?” The reason that this is a constant struggle is because as development professionals for nonprofit organizations, we are regularly asked (and expected) to participate in just about every aspect of the ministry. Sometimes...

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Into the Deep: Interview with Peter de Keratry, CFRE on The Petrus Development Show


Peter de Keratry, CFRE, Executive Director of Stewardship and Advancement, Archdiocese of Oklahoma City; Co-Founder & CEO, Petrus Development 


In this episode of The Petrus Development Show, Andrew visits with Peter de Keratry, Executive Director of Stewardship & Development for the Archdiocese of Oklahoma City as well as co-Founder of Petrus Development. Peter’s first real job in development started while he was still an undergraduate at Texas A&M, raising money for the St. Mary’s Catholic Center. Since then, Peter has had a significant impact on the development landscape across the Church and around the world. In this episode, Peter and Andrew talk about how Peter learned the art and science of fundraising, why and how they founded Petrus Development and what Peter thinks is the most important thing that any development professional can do for his or her organization.



Show Notes:

  • Peter began his development career as a student at Texas A&M...
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Interview with Tara Doyon on The Petrus Development Show

Tara Doyon, Director of Development and Mission Advancement, St. Paul Catholic Center at Indiana University; Consultant, Petrus Development 

In this episode, Andrew visits with Tara Doyon, Director of Development and Mission Advancement at St. Paul Catholic Center at Indiana University in Bloomington, IN. Tara began her career in development at St. Paul in 2009 despite having no formal training in fundraising. She learned quickly the benefit of surrounding herself with great mentors and advisors and has had a huge impact on the Hoosier Catholic ministry. In this episode, Tara and Andrew discuss what she focused on in the beginning to be successful, her thoughts on Catholic stewardship and her current capital campaign project at St. Pauls.



Show Notes:

  • Tara had a great mentor from the very beginning who helped coach her in the best ways to fundraise. One piece of advice was that there are no donors sitting in your office, you have to get out of the office to meet the...
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The Visit that Taught me Three Basic Principles of Development

basics donors Nov 20, 2018

By Andrew Robison,  President of Petrus Development 


This post is an excerpt from the Fundraising Focus series presented by the Catholic Campus Ministry Association (CCMA).

Many years ago, I was sitting in a donor meeting with my boss at the time, Greg Gorman, and a major benefactor for St. Mary’s Catholic Center at Texas A&M University. Pat and her husband had recently made a $50,000 gift to the Foundations in Faith capital campaign so this was a stewardship visit to bring her up to speed on the progress of the campaign. I remember Greg asked Pat a question, or maybe it was more of a statement to the effect of, “Pat, for you to make a gift of this size, you must have had a really wonderful experience at St. Mary’s when you were in school at A&M.”

Her response has stayed with me for many years and I still share it with development directors and chaplains today. Pat looked directly at Greg and said, “No, I really didn’t. I...

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Are you tracking? The real power of Metrics…

growth metrics Nov 07, 2018

 


By Andrew Robison and Jamie Cappetta, President of Our Savior Parish and Caruso Catholic Center at the University of Southern California 


In the business world, setting goals, creating metrics and tracking progress is the name of the game if you want to succeed. Imagine if a Fortune 500 CEO was asked to discuss his or her goals for the upcoming fiscal year. What would the response be if they answered,

“We’ll probably sell more than we did last year. But I don’t really know how many we sold last year, so I can’t tell you how many we need to sell this year. And I don’t really know what we did that worked well this year, so I can’t tell you what we’re going to do better this year to sell more. And to be honest, why we did those things that I think worked well is a bit of a mystery to me, so I can’t tell you why we’re going to do those activities that I think helped us sell more.”

It sounds a bit ridiculous, and...

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Lectures, Metrics and Boards…Oh My: Interview with Jamie Cappetta on The Petrus Development Show


Jamie Cappetta, President of Our Savior Parish and Caruso Catholic Center at the University of Southern California


In this episode, Andrew visits with Jamie Cappetta, President of Our Savior Parish and USC Caruso Catholic Center. Jamie started his career as a street minister in South Boston but found his way into development thanks to an invitation from John Flynn, one of the co-founders of Petrus. In this episode, Andrew and Jamie discuss his career transitions, the great speaker series at Yale Catholic Center, his strong feelings about the importance of goals and metrics, the powerpacked board that he manages at the USC Caruso Catholic Center and much more.



Show Notes:

  • Jamie started his career as a street minister in South Boston. After some time discerning the priesthood, Jamie went to work at the Catholic Center at the University of Massachusetts – Amherst as the director of development. Jamie was later recruited to the Yale Catholic Center and then the Caruso...
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Selling the Sizzle: Interview with Frank Shannon on The Petrus Development Show


Frank Shannon, Executive Director of Development at St. Mary’s Catholic Center at Texas A&M University 


In this episode, Andrew visits with Frank Shannon, Executive Director of Development at St. Mary’s Catholic Center at Texas A&M University. Frank and Andrew covered a variety of topics, including Frank’s career before St. Mary’s, how he transitioned from 25 years in higher ed to a Catholic ministry and how the current campaign at St. Mary’s is going.



Show Notes:

  • Frank’s first job out of college was as a loan officer for the Stephenville Savings and Loan but left the S&L business to became a development officer at Texas A&M after a call from Bob Walker, Vice President for Development at the Texas A&M Foundation.
  • Frank’s training at Texas A&M mostly came from going on donor calls with Bob Walker and other senior development officers. It was during a meeting with Pat Zachry, long-time donor for A&M,...
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