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Megan Dillon Joins the Petrus Team as Consultant

news team Jul 13, 2018

Petrus Development is pleased to announce that Megan Dillon recently joined the Petrus team as our newest Consultant. In addition to her work with Petrus, Megan is also Director of Advancement and Communications for the St. Thomas Aquinas Catholic Center at the University of Colorado in Boulder. In her role as a Petrus Consultant, Megan will work with ministries to help them expand their ministry programs through investing in building sustainable development programs.

The President of Petrus, Andrew Robison, is very excited to have Megan joining the team. “I have known Megan for many years and have always been impressed with her. She is a fearless fundraiser and I believe that comes from her intense desire to grow the ministry and evangelization efforts to the Catholic students of the University of Colorado.”

Prior to her role at the Catholic Center, Megan worked in the Washington, D.C. area as the Director of Media Relations at the National Right to Life Committee and...

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Words, Words, Words: Glossary of Fundraising Terms

resources Jul 10, 2018

As the practice of fundraising has evolved and become more professionalized and complex, many new terms have been created or repurposed that people unfamiliar with fundraising may not understand. For this reason, the Association of Fundraising Professionals (AFP) developed a complete glossary of terms to help individuals become more comfortable “talking the talk” of development. In this Annual Manual Guide, we have gathered the most common terms from that glossary (and added a few of others) to help anyone new to development understand the lingo.

The complete list of terms can be found at http://www.afpnet.org/files/contentdocuments/afpfundraisingdictionary.pdf


acknowledgment Written expression of gratitude for gift or service.

acquisition mailing (or prospect mailing) A mailing to prospects to acquire new members or donors.

advisory board A group of influential and prominent individuals whose association with a development program is calculated to lend luster and...

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CCMA Members to Receive FREE MONTH of Petrus Annual Manual

In an email today, Catholic Campus Ministry Association (CCMA) Executive Director, Mike St. Pierre announced a collaboration between Petrus Development and CCMA. St. Pierre announced that all active CCMA members would be eligible for ONE FREE MONTH of the Petrus Annual Manual if they sign up with Petrus by July 20. This is a savings of $1,000! Full email is below.

COMPLETE THE CONTACT FORM TO RECEIVE A QUOTE FOR YOUR MINISTRY

Thursday, June 28

Is your campus ministry looking for a way to fund much-needed growth? Have you outpaced your financial support from the Diocese or Province? Petrus Development, a long-time friend of CCMA, believes that “Mission Follows Money and Money Follows Mission.” Since 2005, Petrus has helped over 100 Catholic ministries put together development plans which have led to more donations and stronger and more active ministries.

But how can you know where to start fundraising if you have never done it before?

Petrus is announcing a new program...

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Kyle Jaeger Joins the Petrus Team as Account Manager

news team Jun 24, 2018

Today, Kyle Jaeger joins Petrus Development as our new Account Manager. Kyle came to Petrus from St. Paul’s Newman Center at North Dakota State University, where he helped build a strong development program and lead the Move Newman Forward Capital Campaign to more than $15M in gifts and commitments. As Account Manager for Petrus, Kyle will work with new and existing clients to help them transform their ministries through development.

The President of Petrus, Andrew Robison, is thrilled to have Kyle joining the team. “Over the years, Petrus has done significant work for the Church and for a number of wonderful ministries. Bringing Kyle on to the team to help us connect with even more organizations that want and need to grow their fundraising efforts is going to help us take things to the next level.”

Originally from Plymouth MN, Kyle moved to Fargo, ND in 2004 to attend North Dakota State University and complete his undergraduate degree in business. While at NDSU,...

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Petrus Introduces Petrus Annual Manual


By Andrew Robison, President of Petrus Development


Petrus Development has been working with Catholic ministries around the country since 2004 to build sustainable development programs, and we are pleased to announce that we recently served our 100th ministry. While I am proud of this good work, and know that tens of thousands of lives have been impacted by the efforts of these ministries, I can’t help but feel the same way as the priests who we serve…I know there is so much more work to be done and many more souls to be won for Christ.

It is for this reason that we have developed a brand new program specifically designed to help Catholic campus ministries launch new development efforts and get them started on a path to success and sustainability. The Petrus Annual Manual is a new initiative that provides organizations with a proven system, the educational tools to help staff understand and execute the strategies, and on-going guidance and support from professionals...

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10 Strategies to Capture and Re-engage Alumni


By Andrew Robison, President of Petrus Development


Ministries and nonprofit organizations are always trying to grow their database of donors. For organizations who have students or program participants, alumni will typically be the largest and most connected segment of their donor population. Many of our campus ministry and Newman Center partners have hundreds or even thousands of new alumni every year but struggle with how to get them into their database and then engage them in meaningful way. Many ministries also struggle with a mailing list full of older alumni who have no connection to the ministry because nobody has communicated with them regularly for some time.

These are challenges that many Catholic ministries, and especially Newman Centers face. In order to help organizations overcome this problem, we’ve created a list of 10 ideas and initiatives that can help you capture and re-engage alumni. This list is by no means complete because I am constantly hearing of...

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Moves Management and Donor Visits

donors goals Apr 03, 2018

By Andrew Robison, President of Petrus Development


The key ingredient in every great development officers recipe for success is the same…a relentless focus on face-to-face visits. There are certainly a number of other annual targets and goals, but if you can get in front of donors and prospects at least 180-200 times per year (or even more), all the rest of the goals will fall into line.

So why are face-to-face visits so important for successful development efforts? It all comes down to a process called Moves Management. There are four types of visits which constitute the process of Moves Management: Qualification, Cultivation, Solicitation and Stewardship. Regularly meeting with donors and prospects for visits is what allows development officers to intentionally develop strategies to move them closer to a major gift to the organization. That may sound a little complicated (or to some, calculating) but it’s really quite simple. Getting to know your donors and learning...

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My Reflections on the 2018 Petrus Leadership Conference

plc Jan 23, 2018

By Ryan Kekula, Director of Development of Warhawk Catholic Campus Ministry at U of Wisconsin – Whitewater


The day I showed up at the 2018 Petrus Leadership Conference in San Antonio, TX, I had been a Development Director for exactly 97 days.  Suffice it to say, I had no idea what to expect from my first development conference.  Being back home and having some time to reflect, it’s more than fair to say that this conference was extremely valuable for me even as a newbie.

UW-Whitewater Warhawk Catholic Campus Ministry is starting a brand new development program, so the chance for me to go to the conference and meet people from other campuses as various stages in their development programs was a great opportunity to learn, have conversations with colleagues and hear some experienced speakers.  The conference was a great way to share ideas, best practices, and even things that didn’t work, and that really helps put us on the right track for a...

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A Year-End Fundraising Checklist


By Mark Randall, CFRE, Executive Director of Pontifical North American College (Rome)


As we approach the end of the calendar year, development teams are in full swing. With estimates of 30% of all annual giving taking place in December (and 12% in the last three days of the year!), we have reason to be active. But no matter how things are going, don’t relax just yet. Here are ten donor-centric ideas you should consider to maximize revenue and relationships.

  1. Know when your major donors give to your organization. Run reports, check your data. Why wait to contact lapsed donors until January? Get in touch now and invite their renewal before 12/31. Many donors are busy and appreciate the reminder. Remember to let them know what you will do with their gift (mission impact!).
  2. Don’t rely solely on your year-end direct mail appeal. People give to people – not paper. Even major donors set aside appeal packages and wait for a personal ask. Never assume the check will...
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Six Books for Any Catholic Fundraiser’s Christmas List

resources Nov 28, 2017

By Andrew Robison, President of Petrus Development


A capacity, and taste, for reading gives access to whatever has already been discovered by others.” – Abraham Lincoln

Every year as we get close to Christmas, my family always asks me to give them my Christmas list. Not really being one to spend much time thinking about this, I generally just say “tools.” Of course, as a father of young children, I can be assured of getting at least a few pairs of socks and a tie and that’s alright too. However, I also love to get and give books as Christmas gifts as well. So I thought I would mention a few of my favorite books that are relevant as a Catholic fundraiser.

Asking by Jerold Panus

This book is super quick but jam-packed with great lessons for anyone just getting into development. Presented as a “A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift,” it is also a wonderful resource for...

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