In this episode, Andrew visits with Tom Ahern, communications guru and author of six books, including How to Write Fundraising Materials that Raise More Money and What Your Donors Want and Why. They discuss a variety of topics and strategies, all in the world of communications. Tom is a huge advocate for “donor centric” messaging and firmly believes that is the way to raising more money now and building long-term donor loyalty.
Tom also shares his thoughts on some new research on “identity based fundraising” and how nonprofits can incorporate very simple changes into their communication pieces.
It’s all in the execution.
Tom was a commercial marketer for 20 years through a variety of industries. He became involved with the non-profit world while helping his wife with her business.
He’s an avid reader and promotes the importance of learning from what’s available.
He saw a gap in the knowledge base of...
In this episode, Andrew visits with Jeanne Mancini, President for the March for Life Education and Defense Fund. Andrew and Jeanne discussed her personal commitment to the pro-life world, how they have transformed their development program in recent years and what it was like to host the president at the March. Jeanne also shared about a very surprising phone call she received the day after the March.
Jeanne is President of the March for Life Education and Defense Fund and has been for the last seven and a half years. They just wrapped the National March in Washington, D.C.
Jeanne describes her passion for the Pro-Life movement as more of a calling. She describes how God instilled a fervor in her through her Masters program as well as a volunteer program with the Jesuit Corps Formation. While volunteering at a youth crisis center, she was met with kids that were so heart hardened by trauma that it presented the question, would they be better if they had...
As we continue to inch closer to the 2020 Petrus Leadership Conference in Breckenridge, Colorado on June 7-10, and we get much closer to the January 31 cutoff for Early Bird Registration Rates, we wanted to share with you some of our guests on the podcast who will be at the conference presenting to participants. If you are a loyal listener of The Petrus Development Show, you will likely have heard many of these clips already, but even if you’re new to the show, you’ll be able to pick up pretty quickly how amazing our guests are and hopefully get excited about hearing more from them at the conference.
So who are some of our speakers?
We’ve selected a handful of short clips as a sampling of the speakers at the conference. Before each is a brief intro and some background on the speaker and what they’ll be talking about...
In this episode, Andrew visits with Cristina Barba, President of The Culture Project International. Andrew and Cristina discuss her personal and professional background and how The Culture Project came to be. They also discuss the struggles and hopes of starting The Culture Project and the issues they are seeing in schools as they strive to restore culture through the experience of virtue.
Cristina Barba is the President of The Culture Project International
Cristina is the oldest of four, grew up near Philadelphia and was introduced to the Pro-Life movement at an early age. As she gained knowledge of the truth and horror of abortion, her activism in the pro-life movement grew which in turn meant her faith was deepened and grew as well.
If we lived out our sexuality according to Christ’s plan, we wouldn’t have the problem of abortion. We not only have an abortion problem; we have a sexuality problem and an identity problem.
During high school she...
In this episode, Andrew visits with Jason Shanks, President of Our Sunday Visitor Institute. Andrew and Jason discuss his personal and professional background and the path that brought him to Our Sunday Visitor. They also discuss how OSV is taking steps to bring innovation and growth into fundraising. They discuss the OSV Challenge and the new ideas that are coming from the endeavor.
Andrew and Jason met in Ohio years ago when, for them, fundraising started with bingo!
Jason is a convert to the Catholic Church. He went to Miami University in Oxford, Ohio where he studied Education and Political Science. He converted from Campus Crusade for Christ in college to Catholicism and attended RCIA after graduation.
He taught High School history for three years and became involved in youth ministry, even starting a youth summer camp.
After teaching he attended The Josephinum Seminary for 1 year while discerning the priesthood. After leaving seminary he completed...
In this episode, we flip the mic and interview the host, Andrew Robison. Andrew shares about his background, some of the successes and failures that he has experienced after 15 years in this business and that time that he was in a plane crash and nearly died (spoiler...he lived but missed his catering job the next day).
In this episode, Andrew visits with Kathryn Whitaker: Catholic wife and mother of six, Business Owner, Graphic Designer, Blogger, and Author of Live Big, Love Bigger. Andrew and Kathryn discuss her professional background and her work in graphic design, especially with Catholic non-profits, with great tips, including the importance of cohesiveness in your brand and telling your ministry's story. They also discuss Kathryn's book, an extension of her blog, which sprung from the traumatic birth experience of her fifth child, and led to a more intentional, Christ-centered family life.
Do you want to attend the 2020 Petrus Leadership Conference in Breckenridge on June 7-10, 2020, one of the best annual conferences for learning Catholic and faith-based fundraising and leadership practices?
Do you know other people who might like to attend as well?
Would you like to earn money back on your conference fees?
Well...have we got good news for you!
This year, we are introducing the PLC Ambassador Program for the first time ever. Don't worry...it's very simple.
When you register, you will be given a unique code. You can then share that code with your network. Anyone who registers using your code will receive a $15 discount. And the best part is that you will then receive a $15 refund on your conference fees! See...we told you it was simple.
There is no max to how many people can use your Ambassador code, so the sky is the limit. If enough people use your Ambassador code, you could attend the conference for free!
The two best aspects of the Petrus...
By Julie Kenny, National Program Director for iGiveCatholic
Participation in a giving day by nonprofit organizations is becoming more popular with every passing #GivingTuesday. I like to think of giving days as the evolution of telethons! Thinking back to the Jerry Lewis telethon every Labor Day to raise funds for the Muscular Dystrophy Association (MDA), our family tuned in every fall to watch. Having classmates with the disease, my siblings and I, as well as seemingly our entire school, volunteered to wash cars, bake goods, and staff a table at our parish rummage sale donating all proceeds for the cause. We couldn’t wait to see what the grand total raised would be to help our friends!
As National Program Director for #iGiveCatholic, I recognize this same excitement and engagement as thousands of Catholic organizations prepare for the annual giving day held on #GivingTuesday, the Tuesday after Thanksgiving, Black Friday and Cyber Monday. And, I see how participation in...
In this episode, Andrew visits with Julie Kenny. Julie is the National Program Director for iGiveCatholic. Julie explains the origins of iGiveCatholic, why it exists, it's partnership with #GivingTuesday, and what it is designed to do for Catholic dioceses, parishes, schools, and ministries. Andrew and Julie discuss how the movement-turned organization began, the mechanics of the iGiveCatholic platform, some basic questions about the platform and certain security concerns that some considering the platform might have. Finally, Julie addresses the future of iGiveCatholic and plans for moving forward. Ultimately, as Andrew notes, the movement is driven by the question - "How can we serve the Church in a way that is responsive to the culture and technology?"
Julie Kenny National Program Director for iGiveCatholic