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Eyes on the Prize - A Petrus Development Show Episode on Goal Setting

And, we're back!  After a Petrus Development Show hiatus, we return with an interview with Petrus president, Andrew Robison.  Andrew and Rhen, Petrus's marketing director, are back with a new episode about goal setting, and it's a good one! 

 

Listen to "134 - Eyes on the...

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Setting Fundraising Goals: The Top Five Metrics

By Rhen Hoehn, Director of Marketing


Setting appropriate goals for a fundraiser can be overwhelming. Fundraisers have many different responsibilities, but they all lead to the same end goal - dollars raised.

 

Should we boil a fundraiser’s goals down to just the dollars raised for the...

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Crafting a Vision for the New Year

By Rhen Hoehn, Director of Marketing


As the holidays approach, we often spend time thinking about our resolutions for the coming new year.  We use new year's resolutions to highlight our personal goals and our vision for our individual future.  That said, organizations can also use the...

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Storytelling, Latino Catholics, and Donor Visits (A RAISE23 Recap)

This week (November 29th through December 1st), Petrus Development is offering an amazing sale on registration fees for RAISE24.  Register by Friday, December 1st, and receive 15 percent off the super early bird price of $899, bringing the registration fee down to $765.  (Click here to...

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FUNdraising in the Month of December

By Mary Walker, Petrus Blog Contributor


 

December is the time for the FUN part of FUNdraising! After getting the Christmas/Year-end appeal out,  grab a cup of hot chocolate, sit back, open the mail, and count up the donations! 

 

I hope you get to do lots of that, BUT there...

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Get More Out of Your Giving Day

By Rhen Hoehn, Director of Marketing


Days of giving can be a boon for your fundraising efforts, but they can also be a big waste of time without the correct approach.

 

A well-executed giving day begins long before the day itself. It actually culminates with that day of giving.

 

Here...

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Knowledge Is Power - An Interview with Sarah Newman

In this episode, Andrew chats with Sarah Newman, vice president for Innovest, an investment consulting firmAndrew and Sarah discuss how Innovest helps nonprofits, especially faith-based nonprofits, make sure their investment portfolios are aligned with their mission and values. ...

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Level Up Your Nonprofit Supporter Stewardship: 5 Steps To Executing A Thank-A-Thon

By Rhen Hoehn, Director of Marketing.  This post first appeared on the Bloomerang blog.


Phone-a-thons have been a tried-and-true fundraising staple for decades. Gather volunteers, have them call a long list of donors, and have them make a solicitation. With fewer people...

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How Do I Even Get Started Fundraising For A Nonprofit?

 

Nobody goes to college to learn how to be a fundraiser. So many times, development professionals tend to end up in the field almost by accident.

 

Without that educational background, the best practices for raising substantial money for a nonprofit are not always obvious or...

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The Power of Newsletters

By Mary Walker, Petrus Blog Contributor


 

Didn’t we all want to be superheroes when we were kids? Yet 20, 30, 40 or more years later, most of us live “ordinary” lives. We are spouses, parents, friends, and employees. We figure out how to pay our bills, watch the weather...

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Magnify Your Impact with a Leadership Council

By Mary Walker, Petrus Blog Contributor


 

Plans fail when there is no counsel, but they succeed when advisors are many.  (Proverbs 15:22)

 

It’s a tough world out there, and our ministries need help to survive and grow. Questions arise. Which path should you pursue? How can...

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What Does A Fundraiser Even Do?

That’s a great question! What do fundraisers do anyway? Meet for coffees at high-end coffee shops, wine and dine prospective donors, rounds of golf on the best golf courses around the world, etc. You name it, I’ve heard it! 

 

I think a lot of folks think fundraisers are the...

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