While we start this episode with a joke, donor databases are a very serious matter. As you'll learn in this Q+A with Petrus president, Andrew Robison, choosing the right donor database can make a world of difference in your fundraising capabilities.
(A laugh for your day: Q: Where do dads stor...
By Rhen Hoehn, Director of Marketing
Every so often, it becomes necessary for a nonprofit to abandon their existing donor database system and move to a new one.
The existing system may be too complicated for staff to use, or perhaps it's not sophisticated enough to keep up with the growing o...
We're continuing our Q+A podcast series with Petrus president, Andrew Robison. In this episode, Andrew and Rhen discuss gift acknowledgment and donor stewardship. While this may not be the most exciting part of a fundraiser's job, it's essential. And, you might be surprised. The act of thanking ...
By Rhen Hoehn, Director of Marketing
Have you ever had a donor call and thank you for thanking them so well?
Believe it or not, it does happen. It should be your goal to earn one of those calls this year.
Here is one simple, often-overlooked way to make it happen.
Just One Per Day
Th...
And, we're back! After a Petrus Development Show hiatus, we return with an interview with Petrus president, Andrew Robison. Andrew and Rhen, Petrus's marketing director, are back with a new episode about goal setting, and it's a good one!
By Rhen Hoehn, Director of Marketing
Setting appropriate goals for a fundraiser can be overwhelming. Fundraisers have many different responsibilities, but they all lead to the same end goal - dollars raised.
Should we boil a fundraiser’s goals down to just the dollars raised for the year?
...
By Rhen Hoehn, Director of Marketing
As the holidays approach, we often spend time thinking about our resolutions for the coming new year. We use new year's resolutions to highlight our personal goals and our vision for our individual future. That said, organizations can also use the start of t...
Today we share a special episode of the Petrus Development Show that highlights some of our favorite speakers from last year's RAISE23 conference.
Listen to "133 - Storytelling, Latino Catholics, and Donor Visits (A RAISE23 Recap)" on Spreaker.
If you're considering RAISE24 registration ...
By Mary Walker, Petrus Blog Contributor
December is the time for the FUN part of FUNdraising! After getting the Christmas/Year-end appeal out, grab a cup of hot chocolate, sit back, open the mail, and count up the donations!
I hope you get to do lots of that, BUT there is still work to b...
By Rhen Hoehn, Director of Marketing
Days of giving can be a boon for your fundraising efforts, but they can also be a big waste of time without the correct approach.
A well-executed giving day begins long before the day itself. It actually culminates with that day of giving.
Here are fou...
In this episode, Andrew chats with Sarah Newman, vice president for Innovest, an investment consulting firm. Andrew and Sarah discuss how Innovest helps nonprofits, especially faith-based nonprofits, make sure their investment portfolios are aligned with their mission and values. Together, Andrew ...
By Rhen Hoehn, Director of Marketing. This post first appeared on the Bloomerang blog.
Phone-a-thons have been a tried-and-true fundraising staple for decades. Gather volunteers, have them call a long list of donors, and have them make a solicitation. With fewer people picking up their phone for...
