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Into the Deep: Interview with Peter de Keratry, CFRE on The Petrus Development Show


Peter de Keratry, CFRE, Executive Director of Stewardship and Advancement, Archdiocese of Oklahoma City; Co-Founder & CEO, Petrus Development 


In this episode of The Petrus Development Show, Andrew visits with Peter de Keratry, Executive Director of Stewardship & Development for the Archdiocese of Oklahoma City as well as co-Founder of Petrus Development. Peter’s first real job in development started while he was still an undergraduate at Texas A&M, raising money for the St. Mary’s Catholic Center. Since then, Peter has had a significant impact on the development landscape across the Church and around the world. In this episode, Peter and Andrew talk about how Peter learned the art and science of fundraising, why and how they founded Petrus Development and what Peter thinks is the most important thing that any development professional can do for his or her organization.



Show Notes:

  • Peter began his development career as a student at Texas A&M...
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Interview with Tara Doyon on The Petrus Development Show

Tara Doyon, Director of Development and Mission Advancement, St. Paul Catholic Center at Indiana University; Consultant, Petrus Development 

In this episode, Andrew visits with Tara Doyon, Director of Development and Mission Advancement at St. Paul Catholic Center at Indiana University in Bloomington, IN. Tara began her career in development at St. Paul in 2009 despite having no formal training in fundraising. She learned quickly the benefit of surrounding herself with great mentors and advisors and has had a huge impact on the Hoosier Catholic ministry. In this episode, Tara and Andrew discuss what she focused on in the beginning to be successful, her thoughts on Catholic stewardship and her current capital campaign project at St. Pauls.



Show Notes:

  • Tara had a great mentor from the very beginning who helped coach her in the best ways to fundraise. One piece of advice was that there are no donors sitting in your office, you have to get out of the office to meet the...
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The Visit that Taught me Three Basic Principles of Development

basics donors Nov 20, 2018

By Andrew Robison,  President of Petrus Development 


This post is an excerpt from the Fundraising Focus series presented by the Catholic Campus Ministry Association (CCMA).

Many years ago, I was sitting in a donor meeting with my boss at the time, Greg Gorman, and a major benefactor for St. Mary’s Catholic Center at Texas A&M University. Pat and her husband had recently made a $50,000 gift to the Foundations in Faith capital campaign so this was a stewardship visit to bring her up to speed on the progress of the campaign. I remember Greg asked Pat a question, or maybe it was more of a statement to the effect of, “Pat, for you to make a gift of this size, you must have had a really wonderful experience at St. Mary’s when you were in school at A&M.”

Her response has stayed with me for many years and I still share it with development directors and chaplains today. Pat looked directly at Greg and said, “No, I really didn’t. I...

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Are you tracking? The real power of Metrics…

growth metrics Nov 07, 2018

 


By Andrew Robison and Jamie Cappetta, President of Our Savior Parish and Caruso Catholic Center at the University of Southern California 


In the business world, setting goals, creating metrics and tracking progress is the name of the game if you want to succeed. Imagine if a Fortune 500 CEO was asked to discuss his or her goals for the upcoming fiscal year. What would the response be if they answered,

“We’ll probably sell more than we did last year. But I don’t really know how many we sold last year, so I can’t tell you how many we need to sell this year. And I don’t really know what we did that worked well this year, so I can’t tell you what we’re going to do better this year to sell more. And to be honest, why we did those things that I think worked well is a bit of a mystery to me, so I can’t tell you why we’re going to do those activities that I think helped us sell more.”

It sounds a bit ridiculous, and...

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Lectures, Metrics and Boards…Oh My: Interview with Jamie Cappetta on The Petrus Development Show


Jamie Cappetta, President of Our Savior Parish and Caruso Catholic Center at the University of Southern California


In this episode, Andrew visits with Jamie Cappetta, President of Our Savior Parish and USC Caruso Catholic Center. Jamie started his career as a street minister in South Boston but found his way into development thanks to an invitation from John Flynn, one of the co-founders of Petrus. In this episode, Andrew and Jamie discuss his career transitions, the great speaker series at Yale Catholic Center, his strong feelings about the importance of goals and metrics, the powerpacked board that he manages at the USC Caruso Catholic Center and much more.



Show Notes:

  • Jamie started his career as a street minister in South Boston. After some time discerning the priesthood, Jamie went to work at the Catholic Center at the University of Massachusetts – Amherst as the director of development. Jamie was later recruited to the Yale Catholic Center and then the Caruso...
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Selling the Sizzle: Interview with Frank Shannon on The Petrus Development Show


Frank Shannon, Executive Director of Development at St. Mary’s Catholic Center at Texas A&M University 


In this episode, Andrew visits with Frank Shannon, Executive Director of Development at St. Mary’s Catholic Center at Texas A&M University. Frank and Andrew covered a variety of topics, including Frank’s career before St. Mary’s, how he transitioned from 25 years in higher ed to a Catholic ministry and how the current campaign at St. Mary’s is going.



Show Notes:

  • Frank’s first job out of college was as a loan officer for the Stephenville Savings and Loan but left the S&L business to became a development officer at Texas A&M after a call from Bob Walker, Vice President for Development at the Texas A&M Foundation.
  • Frank’s training at Texas A&M mostly came from going on donor calls with Bob Walker and other senior development officers. It was during a meeting with Pat Zachry, long-time donor for A&M,...
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The Glorious Arena of Fundraising: Interview with Mike Perkins on The Petrus Development Show

 


Mike Perkins, President and CEO of Heroic Media 


In this episode, Andrew visits with Mike Perkins, President and CEO of Heroic Media about his career, what he has learned about fundraising and ministry along the way and how he came into his current role with Heroic Media.



Show Notes:

  • Mike began his career as a youth minister but was asked to help with fundraising projects along the way. When he was discerning how to support his growing family and remain in ministry, he received two invitations in the same day to consider working as a development officer.
  • Mike considers that his passion for ministry and his ability to articulate the needs and opportunities well were characteristics that other people saw in him and made them think he would succeed.
  • People sometimes equate philanthropy and sales but Mike believes they are very different. He never “pitches” prospective donors on giving to an organization, but he presents opportunities to support. Mike...
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Fundraising in a Church in Crisis


By Tara Doyon, Director of Stewardship and Development at St. Paul Catholic Newman Center and Parish at Indiana University and Fr. Patrick Hyde, OP Campus Minister


When I tell people about my job, the response is almost always a bemused look followed by the statement, “I could never ask people for money.” Awkward as it is, this provides a wonderful opportunity to tell the person that fundraising for the Church is not about asking people for money. Rather, it is about forming relationships and sharing a mission, a vital mission.  I love my job.  I love connecting people to projects. I love sharing a vision with a community working hard to realize a goal. I love talking about my own faith and my duty in building the Kingdom of God.  As a byproduct of these relationships and collaborative projects, I help to find the resources to make hopes and dreams come true.  By no means is it without challenges or roadblocks, but nothing worthwhile ever is.

...

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Be Not Overwhelmed

prayer resources team Aug 28, 2018

The following is from the Petrus Annual Manual Weekly Emails. Visit the Annual Manual page to learn more about the Petrus Annual Manual.


Development is a demanding job, and it can be emotionally taxing.

Successful fundraising requires you to put yourself out there in a vulnerable way. If you are doing development right you are likely to find yourself in some uncomfortable or awkward situations. Fundraising also inherently requires some level of failure. No matter how you approach it, some percentage of your mailing list will ask to be removed each year. A percentage of people whom you ask for money will say “no” immediately, sometimes rudely. Some people may even start avoiding you, thinking that you are simply out to shake them down for money.

Most, if not all people who embark in development efforts experience moments of discouragement because of this.

However long that you have served in a development role now, you have dealt with some of these experiences. On top of...

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Development Committee Discussion on Facebook Live

volunteers Jul 24, 2018

How can a development committee increase the effectiveness of your development office?

What is a development committee, and how does it function?

Recently Petrus Development President Andrew Robison was on site with Steve Nache from Lumen Christi Institute in Chicago. They had the opportunity to discuss the success of the Lumen Christi Institute’s development committee on Facebook Live (available below), and they explained how other organizations can begin their own development committee and put it to work to increase fundraising effectiveness.

Some of the questions answered in the video include:

  • How does the development committee work at the Lumen Christi Institute?
  • What is the primary function of a development committee?
  • How often does Lumen Christi Institute’s committee meet, and what does a typical meeting look like?
  • Who should be on the committee?
  • How did Lumen Christi Institute’s development committee help them to turn a $500 gift into a $5,000 gift?

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