Peter de Keratry, CFRE, Executive Director of Stewardship and Advancement, Archdiocese of Oklahoma City; Co-Founder & CEO, Petrus Development
In this episode of The Petrus Development Show, Andrew visits with Peter de Keratry, Executive Director of Stewardship & Development for the Archdiocese of Oklahoma City as well as co-Founder of Petrus Development. Peter’s first real job in development started while he was still an undergraduate at Texas A&M, raising money for the St. Mary’s Catholic Center. Since then, Peter has had a significant impact on the development landscape across the Church and around the world. In this episode, Peter and Andrew talk about how Peter learned the art and science of fundraising, why and how they founded Petrus Development and what Peter thinks is the most important thing that any development professional can do for his or her organization.
Tara Doyon, Director of Development and Mission Advancement, St. Paul Catholic Center at Indiana University; Consultant, Petrus Development
In this episode, Andrew visits with Tara Doyon, Director of Development and Mission Advancement at St. Paul Catholic Center at Indiana University in Bloomington, IN. Tara began her career in development at St. Paul in 2009 despite having no formal training in fundraising. She learned quickly the benefit of surrounding herself with great mentors and advisors and has had a huge impact on the Hoosier Catholic ministry. In this episode, Tara and Andrew discuss what she focused on in the beginning to be successful, her thoughts on Catholic stewardship and her current capital campaign project at St. Pauls.
By Andrew Robison, President of Petrus Development
This post is an excerpt from the Fundraising Focus series presented by the Catholic Campus Ministry Association (CCMA).
Many years ago, I was sitting in a donor meeting with my boss at the time, Greg Gorman, and a major benefactor for St. Mary’s Catholic Center at Texas A&M University. Pat and her husband had recently made a $50,000 gift to the Foundations in Faith capital campaign so this was a stewardship visit to bring her up to speed on the progress of the campaign. I remember Greg asked Pat a question, or maybe it was more of a statement to the effect of, “Pat, for you to make a gift of this size, you must have had a really wonderful experience at St. Mary’s when you were in school at A&M.”
Her response has stayed with me for many years and I still share it with development directors and chaplains today. Pat looked directly at Greg and said, “No, I really didn’t. I...
By Andrew Robison and Jamie Cappetta, President of Our Savior Parish and Caruso Catholic Center at the University of Southern California
In the business world, setting goals, creating metrics and tracking progress is the name of the game if you want to succeed. Imagine if a Fortune 500 CEO was asked to discuss his or her goals for the upcoming fiscal year. What would the response be if they answered,
“We’ll probably sell more than we did last year. But I don’t really know how many we sold last year, so I can’t tell you how many we need to sell this year. And I don’t really know what we did that worked well this year, so I can’t tell you what we’re going to do better this year to sell more. And to be honest, why we did those things that I think worked well is a bit of a mystery to me, so I can’t tell you why we’re going to do those activities that I think helped us sell more.”
It sounds a bit ridiculous, and...
Jamie Cappetta, President of Our Savior Parish and Caruso Catholic Center at the University of Southern California
In this episode, Andrew visits with Jamie Cappetta, President of Our Savior Parish and USC Caruso Catholic Center. Jamie started his career as a street minister in South Boston but found his way into development thanks to an invitation from John Flynn, one of the co-founders of Petrus. In this episode, Andrew and Jamie discuss his career transitions, the great speaker series at Yale Catholic Center, his strong feelings about the importance of goals and metrics, the powerpacked board that he manages at the USC Caruso Catholic Center and much more.
Frank Shannon, Executive Director of Development at St. Mary’s Catholic Center at Texas A&M University
In this episode, Andrew visits with Frank Shannon, Executive Director of Development at St. Mary’s Catholic Center at Texas A&M University. Frank and Andrew covered a variety of topics, including Frank’s career before St. Mary’s, how he transitioned from 25 years in higher ed to a Catholic ministry and how the current campaign at St. Mary’s is going.
Mike Perkins, President and CEO of Heroic Media
In this episode, Andrew visits with Mike Perkins, President and CEO of Heroic Media about his career, what he has learned about fundraising and ministry along the way and how he came into his current role with Heroic Media.
By Tara Doyon, Director of Stewardship and Development at St. Paul Catholic Newman Center and Parish at Indiana University and Fr. Patrick Hyde, OP Campus Minister
When I tell people about my job, the response is almost always a bemused look followed by the statement, “I could never ask people for money.” Awkward as it is, this provides a wonderful opportunity to tell the person that fundraising for the Church is not about asking people for money. Rather, it is about forming relationships and sharing a mission, a vital mission. I love my job. I love connecting people to projects. I love sharing a vision with a community working hard to realize a goal. I love talking about my own faith and my duty in building the Kingdom of God. As a byproduct of these relationships and collaborative projects, I help to find the resources to make hopes and dreams come true. By no means is it without challenges or roadblocks, but nothing worthwhile ever is.
Development is a demanding job, and it can be emotionally taxing.
Successful fundraising requires you to put yourself out there in a vulnerable way. If you are doing development right you are likely to find yourself in some uncomfortable or awkward situations. Fundraising also inherently requires some level of failure. No matter how you approach it, some percentage of your mailing list will ask to be removed each year. A percentage of people whom you ask for money will say “no” immediately, sometimes rudely. Some people may even start avoiding you, thinking that you are simply out to shake them down for money.
Most, if not all people who embark in development efforts experience moments of discouragement because of this.
However long that you have served in a development role now, you have dealt with some of these experiences. On top of...
How can a development committee increase the effectiveness of your development office?
What is a development committee, and how does it function?
Recently Petrus Development President Andrew Robison was on site with Steve Nache from Lumen Christi Institute in Chicago. They had the opportunity to discuss the success of the Lumen Christi Institute’s development committee on Facebook Live (available below), and they explained how other organizations can begin their own development committee and put it to work to increase fundraising effectiveness.
Some of the questions answered in the video include:
Join us in beautiful Naples, Florida June 13-15, 2022!
"In a conference, what I'm really looking for is the practical TOOLS on how to do your job well and the MOTIVATION to go out and be ready to get back to work. I've gotten both of those things from Petrus. I'm really excited to get back home and HUSTLE and put my all into it."