By Rhen Hoehn, Director of Marketing
Every so often, it becomes necessary for a nonprofit to abandon their existing donor database system and move to a new one.
The existing system may be too complicated for staff to use, or perhaps it's not sophisticated enough to keep up with the...
We're continuing our Q+A podcast series with Petrus president, Andrew Robison. In this episode, Andrew and Rhen discuss gift acknowledgment and donor stewardship. While this may not be the most exciting part of a fundraiser's job, it's essential. And, you might be...
By Rhen Hoehn, Director of Marketing
Have you ever had a donor call and thank you for thanking them so well?
Believe it or not, it does happen. It should be your goal to earn one of those calls this year.
Here is one simple, often-overlooked way to make it happen.
Just One...
And, we're back! After a Petrus Development Show hiatus, we return with an interview with Petrus president, Andrew Robison. Andrew and Rhen, Petrus's marketing director, are back with a new episode about goal setting, and it's a good one!
By Rhen Hoehn, Director of Marketing
Setting appropriate goals for a fundraiser can be overwhelming. Fundraisers have many different responsibilities, but they all lead to the same end goal - dollars raised.
Should we boil a fundraiser’s goals down to just the dollars raised for the...
By Rhen Hoehn, Director of Marketing
As the holidays approach, we often spend time thinking about our resolutions for the coming new year. We use new year's resolutions to highlight our personal goals and our vision for our individual future. That said, organizations can also use the...
This week (November 29th through December 1st), Petrus Development is offering an amazing sale on registration fees for RAISE24. Register by Friday, December 1st, and receive 15 percent off the super early bird price of $899, bringing the registration fee down to $765. (Click here to...
By Mary Walker, Petrus Blog Contributor
December is the time for the FUN part of FUNdraising! After getting the Christmas/Year-end appeal out, grab a cup of hot chocolate, sit back, open the mail, and count up the donations!
I hope you get to do lots of that, BUT there...
By Rhen Hoehn, Director of Marketing
Days of giving can be a boon for your fundraising efforts, but they can also be a big waste of time without the correct approach.
A well-executed giving day begins long before the day itself. It actually culminates with that day of giving.
Here...
In this episode, Andrew chats with Sarah Newman, vice president for Innovest, an investment consulting firm. Andrew and Sarah discuss how Innovest helps nonprofits, especially faith-based nonprofits, make sure their investment portfolios are aligned with their mission and values. ...
By Rhen Hoehn, Director of Marketing. This post first appeared on the Bloomerang blog.
Phone-a-thons have been a tried-and-true fundraising staple for decades. Gather volunteers, have them call a long list of donors, and have them make a solicitation. With fewer people...
Nobody goes to college to learn how to be a fundraiser. So many times, development professionals tend to end up in the field almost by accident.
Without that educational background, the best practices for raising substantial money for a nonprofit are not always obvious or...
