By Rhen Hoehn, Director of Marketing
Have you ever had a donor call and thank you for thanking them so well?
Believe it or not, it does happen. It should be your goal to earn one of those calls this year.
Here is one simple, often-overlooked way to make it happen.
Just One...
And, we're back! After a Petrus Development Show hiatus, we return with an interview with Petrus president, Andrew Robison. Andrew and Rhen, Petrus's marketing director, are back with a new episode about goal setting, and it's a good one!
By Rhen Hoehn, Director of Marketing
Setting appropriate goals for a fundraiser can be overwhelming. Fundraisers have many different responsibilities, but they all lead to the same end goal - dollars raised.
Should we boil a fundraiser’s goals down to just the dollars raised for the...
By Rhen Hoehn, Director of Marketing
As the holidays approach, we often spend time thinking about our resolutions for the coming new year. We use new year's resolutions to highlight our personal goals and our vision for our individual future. That said, organizations can also use the...
By Mary Walker, Petrus Blog Contributor
December is the time for the FUN part of FUNdraising! After getting the Christmas/Year-end appeal out, grab a cup of hot chocolate, sit back, open the mail, and count up the donations!
I hope you get to do lots of that, BUT there...
By Rhen Hoehn, Director of Marketing. This post first appeared on the Bloomerang blog.
Phone-a-thons have been a tried-and-true fundraising staple for decades. Gather volunteers, have them call a long list of donors, and have them make a solicitation. With fewer people...
Nobody goes to college to learn how to be a fundraiser. So many times, development professionals tend to end up in the field almost by accident.
Without that educational background, the best practices for raising substantial money for a nonprofit are not always obvious or...
That’s a great question! What do fundraisers do anyway? Meet for coffees at high-end coffee shops, wine and dine prospective donors, rounds of golf on the best golf courses around the world, etc. You name it, I’ve heard it!
I think a lot of folks think fundraisers are the...
By Chris Scroggin, Petrus Consultant
Have you ever wondered what art and science have in common?
Art draws on emotions.
Science uses rational thought.
But, science and art both demand creativity and excellent observational skills.
Most techniques used by artists even have...
By Mary Walker, Petrus Blog Contributor
When a ministry starts to look at fundraising in a systematic, and dare I say disciplined way, one of the first steps is to develop a Case for Support, also known as a Case Statement.
If you are embarking on a capital campaign or...
In this episode, Andrew chats with Dr. Scott Grant, pediatrician and creator and host of the Docs2Dads podcast. Andrew and Scott discuss generosity, and they delve into how we, as parents and family members, cultivate a lifelong spirit of generosity in our children. They speak...
By Chris Scroggin, Petrus Consultant
One of the non-profits I worked for didn’t have a database; they had an Excel spreadsheet for their donor information. It wasn’t very organized, and I had no idea how accurate it was.
There was information everywhere - on...
