By Mary Walker, Petrus Blog Contributor

“If a man has a 100 sheep and one of them goes astray,

will he not leave the 99 in the hills and go in search of the stray?”

(Matthew 18:12)

When the shepherd left the 99 sheep to go after the stray, he had confidence that the ones left behin...

By Rhen Hoehn, Director of Marketing

Days of giving can be a boon for your fundraising efforts, but they can also be a big waste of time without the correct approach.

A well-executed giving day begins long before the day itself. It actually culminates with that day of giving.

Here are fou...

By Rhen Hoehn, Director of Marketing.  This post first appeared on the Bloomerang blog.

Phone-a-thons have been a tried-and-true fundraising staple for decades. Gather volunteers, have them call a long list of donors, and have them make a solicitation. With fewer people picking up their phone for...

One of the non-profits I worked for didn’t have a database; they had an Excel spreadsheet for their donor information. It wasn’t very organized, and I had no idea how accurate it was. 

There was information everywhere - on spreadsheets, in the executive director’s notebooks, and in the heads ...