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Petrus Academy Virtual Summit

Year-End Appeals

Tuesday, October 18, 2022

11 AM - 2 PM CST

37% of giving is done in the last quarter of the year, and the majority of that is done in December alone.

When it comes to making a year-end appeal, the pressure is on - you don't want to mess up at this crucial time of year for making an ask.

We've got you covered.

Petrus Development is bringing together three incredible speakers on a LIVE virtual summit to walk you through everything you will need to know to turn your organization's direct mail year-end appeal into a major revenue generator.

Invest 3 hours of your attention, your ministry will reap the benefits for years to come.


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Appeal Preparation

We'll talk through all of the considerations for an effective appeal from the perspective of someone who does it every single day - a printing and mailing specialist.

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List Segmentation

Including Tom Smith, John Smith, The Smiths, Tom John, and Smith Thomas Johnson.

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Design and Layout

Taking place in sunny, southern California, what is not to love about this conference?


Stan Guimont

Stan has been providing creative services, strategy, print production and mailing to the non-profit community for over 17 years as Account Manager for Palmer Non-Profit Communications. Stan and his team serve higher education, International relief organizations, healthcare, basic needs and homeless organizations and of course Catholic Diocese, Catholic campus ministries and monastic organizations.

Michelle Sutton

Michelle Sutton, CFRE has been serving as the Director of Development for the Duke Catholic Center, where she is a proud alumnae, for 10 years. During that time, the DCC’s annual fund has grown from $350,000 to over $1,000,000 a year. She oversaw the launch of the Center’s first capital campaign where the Center raised over $4M for  endowments and special projects and has overseen subsequent major gift campaigns including a 1.5 year $2.3M campaign that began at the start of the COVID-19 pandemic to renovate the DCC’s ministry center. 

JoAnn Shull

JoAnn Shull, CFRE, is a Petrus Consultant and freelance designer many Catholic nonprofits, including grade schools, high schools, dioceses, parishes, and regional ministries on newsletters, appeal pieces, annual reports, brochures, capital campaign pieces, and more.

Virtual Summit Schedule

11AM CST - Stan Guimont from Palmer Non-Profit Communications on appeal considerations, followed by Q&A and small group discussions

12PM CST - Michelle Sutton from the Duke Catholic Center on list segmentation followed by Q&A and small group discussions

1PM CST - JoAnn Shull from Petrus Development and JShull Design on appeal letter design and layout, followed by Q&A and small group discussions

Invest in Your Next Appeal