This virtual, on-demand course provides a comprehensive guide to planning, executing, and sustaining a successful Giving Day. It covers essential strategies for:

• Pre-soliciting leadership gifts
• Engaging peer-to-peer fundraising
• Maximizing day-of communication, and
• Implementing effective follow-up to build long-term donor support.

The course also includes examples and samples from organizations who have seen success with giving days, so that you don't need to start from scratch.

Perfect For: Organizations that plan to participate in a giving day, such as Giving Tuesday and #iGiveCatholic, or for those who plan to hold their own standalone day of giving.

Course Format

This is an on-demand, self-directed course to complete at your own pace. One-time purchase with instant access to all course material.

Course access does not expire.

Three modules with 17 video lessons, plus downloadable samples and other supplemental resources.

Total video lesson run time: 57minutes, 51 seconds.

Module 1: Building the Concept of Your Giving Day.

This module explains the 5 steps you need to take before starting your giving day prep, and everything you need to know about branding your giving day.

Lesson 1: Introduction
Lesson 2: Five Steps Before You Get Started
Lesson 3: Branding

Module 2: Setting Up Success

This module breaks down all of the steps you need to take ahead of the giving day to see success, including planning, communications schedules, pre-soliciting gifts, gamification, peer-to-peer fundraising, and optimizing your giving day website page.

Lesson 1: Communication Plan: Drafting the Framework
Lesson 2: Communication Plan: Telling Stories
Lesson 3: Stacking the Deck
Lesson 4: Gamify, Part I
Lesson 5: Gamify, Part II
Lesson 6: Peer-to-Peer Fundraising
Lesson 7: Landing Page
Lesson 8: Creative Types of Giving

Module 3: The Giving Day and Beyond

This module shows how to manage the giving day, how to optimize the funds raised on the day, and the best ways to follow up with donors to ensure long-term support.

Lesson 1: Managing the Giving Day
Lesson 2: Phone Calls 
Lesson 3: Events
Lesson 4: Immediate Follow-Up
Lesson 5: Long-Term Follow-Up
Lesson 6: Conclusion 

Is There a Course Guarantee?

Absolutely. 

We guarantee that if you work your way through the course, and implement what you learn, you will have a rock solid plan of action for your next giving day.

Now we can’t guarantee that you are going to hit all of your fundraising goals, after all, because we can’t do the work for you. But we are guaranteeing that you will get $59 worth of value from this course.

However, if at any time you are not satisfied with the level of service you are receiving you can email our team and receive a full refund for the program.

Pretty simple.

Best case - you build build out a giving day plan that motivates your donor base.

Worst case - you tell us we are no good, we write you a check, and you still have this knowledge from this course to build off of.

Both options are risk free. But the only thing guaranteed not to help you raise more money is doing nothing today.