Lessons: 16

Run Time: 61 minutes

This virtual, on-demand course provides a comprehensive guide to building and sustaining a strong online giving program for your nonprofit organization.

It covers essential topics such as:

• Selecting the right giving platform and building an effective donation page
• Creating and managing email communication plans that drive consistent giving
• Using stewardship strategies to retain donors and grow monthly giving
• Exploring additional tools like giving days, virtual events, and social media campaigns

Perfect For: Development professionals, advancement staff, communications teams, and nonprofit leaders who want to increase giving and deepen donor engagement through digital channels.

Course Format
This is an on-demand, self-directed course to complete at your own pace. One-time purchase with instant access to all course material.
Course access does not expire.

Module 1: Fundamentals of Online Giving
Build a strong foundation by selecting the right platform, optimizing your giving page, and making online giving easy and accessible for donors.

• Lesson 1: Introduction
• Lesson 2: Choosing a Giving Platform
• Lesson 3: Giving Page Strategy
• Lesson 4: Giving Page Specifics
• Lesson 5: Advertising Online Giving

Module 2: Inspiring Online Giving
Learn how to craft powerful email campaigns and outreach strategies that motivate donors to give online consistently.

• Lesson 1: Email Communication Plan
• Lesson 2: Make Every Email Count
• Lesson 3: Email Segmentation
• Lesson 4: A Case Study on Frequent Emails
• Lesson 5: Email Solicitation Campaigns
• Lesson 6: More Ways to Solicit Online Giving

Module 3: Stewarding Online Giving
Discover how to turn online donors into long-term supporters through timely thank-yous, donor retention plans, and monthly giving promotion.

• Lesson 1: Immediate Follow-Up
• Lesson 2: Effective Follow-Up
• Lesson 3: First-Time Donor Follow-Up
• Lesson 4: Monthly Giving
• Lesson 5: Conclusion

Is There a Course Guarantee?
Absolutely.

We guarantee that by completing this course, you’ll be equipped with the tools, strategies, and confidence to improve your organization’s online giving results.

We can’t promise your fundraising goals will be met overnight—but we do promise you’ll get at least $59 worth of value. If at any time you are not satisfied, simply email our team for a full refund.