In this episode, Andrew visits with Matthew Warner, founder and president of Flocknote, a technology company with a mission to build a more connected Church. As part of this mission, Matthew is driven to understand and educate priests and ministry leaders on how to connect specifically with the middle 82 percent of Catholics. Those Catholics that are neither dynamic nor absent Catholics but, rather, somewhere in the middle in terms of involvement. Andrew and Matthew discuss communication, leadership, fundraising, ministry and even touch on a few favorite television shows of theirs.
Matthew Warner is a fellow Aggie Catholic. Born and raised Catholic, was always good about going to Mass but wasn't sure that he always realized the gift that it was.
After college, he began working and figuring out what his faith really meant to him.
As he went deeper with his faith life, he was becoming more involved in the church and discovering the lack of conversation/communication that the church had with it's parishioners.
This led to him working to fix the problem. Through trial and error, the idea of Flocknote was born. "Sending notes to your flock."
Primarily in the United States and Canada, approximately in 9,000 churches. Started primarily in communication - how do you reach the people you want to do something with and the people you want to lead?
Flocknote wanted to solve the communication piece first and has now expanded into people management and smarter communication.
The mission of Flocknote is to build a more connected church. Wanting to build stronger relationships between our leaders and all of their members so that we can do something meaningful together.
What does work and business look like when we put our faith and family first?
Highlighted last year during covid. Reaching the 82 percent, people who are still showing up but relatively un-engaged, wasn't possible when they weren't showing up physically for mass anymore. Church leaders realized that they didn't have anyway to reach those 82 percenters.
How do you reach people? You reach them where they are.
Flocknote is starting to provide more resources and guides on how to communicate.
"How do you communicate" is a question that is equally important as "are you communicating."
The 82 Percent
Every church leader should know who the 82 percent are. The 7 percent are dynamic Catholics, they do 90% of the giving and volunteering. They aren't leaving. 11 percent who identify as Catholic but never show up.
What is left after you take out the 7% and 11% you're left with 82 percent. They are the people who show up on Sunday but they aren't giving, aren't volunteering and, in general, are drifting further away from the Church.
Of the 39% of Catholics, on average, who show up for Mass, half are those that are coming every Sunday and the other half are a rotating group of the remainder of the 82 percent who come every other Sunday, once a month, once a year, etc.
When you look at communication of a church, it's done by the 7 percent, for the 7 percent, supported by they 7 percent. They aren't engaging the huge 82 percent of their flock.
In parishes, there is a skewed feedback loop because it's the 7 percent that complain when you try something new, and it's the 7 percent that will tell you when something goes well. So, all of your feedback is from the 7 percent.
Strategies to engage the 82 Percent
The little things and the big things.
Big thing: the big vision of what we are doing here. When your people can't tell you what it means to be a member, that is a failure of leadership. And it leads to a lack of connection.
Little thing: in the absence of the big thing, the little things become big. We begin to hear complaints about the parking or how the pews are arranged or how many Eucharistic ministers there are. Which are important but they aren't the big vision of your mission and won't support your efforts. They aren't the main things that will make or break you.
Points of Intersection
What are you communicating and are people even hearing it?
Are you being bold and courageous to reach the hard to reach?
If you have any questions, email us at [email protected]. Please reach out and I would love to connect. God bless you and your work and I will continue to pray for your success.
Join us in beautiful Naples, Florida June 13-15, 2022!
"In a conference, what I'm really looking for is the practical TOOLS on how to do your job well and the MOTIVATION to go out and be ready to get back to work. I've gotten both of those things from Petrus. I'm really excited to get back home and HUSTLE and put my all into it."